playbook-lookalikes

playbook-lookalikes is a skill for Claude Code, Codex from growthenginenowoslawski/coldoutboundskills. It costs 134 tokens per session (3,868 once invoked), scanned A, original, MIT.

A workflow that uses one customer's case study to find similar companies likely to recognize the same situation. It breaks down why the case-study company is a good example, converts those traits into database filters, and combines them with a similar-company search.

In plain words
What is it for?
It is for building targeted prospect lists from a notable customer, flagship logo, or successful case study. It helps find companies similar to the example rather than customers named on a prospect's website.
Why use it?
A broad description of an ideal customer can produce a loose list. Starting from a real customer makes the search more specific and keeps the reasoning tied to evidence.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit It is for building targeted prospect lists from a notable customer, flagship logo, or successful case study. It helps find companies similar to the example rather than customers named on a prospect's website.

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Install with agentmods
npx agentmods add skills/growthenginenowoslawski/coldoutboundskills/playbook-lookalikes
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add growthenginenowoslawski/coldoutboundskills --skill playbook-lookalikes
Clone the repo
git clone --depth 1 https://github.com/growthenginenowoslawski/coldoutboundskills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for playbook-lookalikes

README.md
[![agentmods](https://agentmods.dev/badge/skills/growthenginenowoslawski/coldoutboundskills/playbook-lookalikes/github.svg)](https://agentmods.dev/skills/growthenginenowoslawski/coldoutboundskills/playbook-lookalikes)
Your own site
<a href="https://agentmods.dev/skills/growthenginenowoslawski/coldoutboundskills/playbook-lookalikes"><img src="https://agentmods.dev/badge/skills/growthenginenowoslawski/coldoutboundskills/playbook-lookalikes/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for playbook-lookalikes

Your own site · 80×15
<a href="https://agentmods.dev/skills/growthenginenowoslawski/coldoutboundskills/playbook-lookalikes"><img src="https://agentmods.dev/badge/skills/growthenginenowoslawski/coldoutboundskills/playbook-lookalikes.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 134 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,868 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00134 $0.03868
Opus 5 $0.00067 $0.01934
Sonnet 5 $0.00027 $0.00774
Haiku 4.5 $0.00013 $0.00387

Measured 13d ago against content hash 865f56f51b4d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

playbook-lookalikes scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/playbooks/playbook-lookalikes/SKILL.md · 261 lines

How it starts

The opening of the file, as written. The whole thing — 261 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Playbook: Case-Study Lookalikes (filter mining, not raw lookalike)

All rules here are best practice, not law. Override any of them when the campaign calls for it; note the best practice once and move on.

Use when: a client has a case study, a flagship logo, or one obviously happy customer, and you want the list of companies for whom that story is the strongest thing you could say.

Do not use when: you are building a whole market from an ICP sentence with no standout customer to anchor on; or you want to name a customer off the prospect's own case-study page ("saw your work with Intercom") — that is the opposite direction and belongs to playbook-case-study-page.

See also disco-like in this repo for plain seed-domain lookalike discovery. This playbook is the higher-precision version: it mines why the story resonates before it searches.

One-line output: case_study_ref = "attentive" with lookalike_case_study_line = "a marketing platform about your size".

⚠️ Merge-field collision warning

playbook-case-study-page pushes a lead-level field literally named case_study_line, whose value completes a different sentence (Saw your work with Intercom.). This playbook's descriptor is therefore named lookalike_case_study_line. Never rename it back. If both playbooks run on the same campaign, a shared field name silently overwrites and renders "We did this for your work with Intercom."

1. Trigger and scope

A case study only works on someone who recognises themselves in it. "We took an SMS marketing platform from 3 meetings a month to 22" lands hard on another marketing software company with a similar go-to-market, and lands on nobody else. So build the list backwards from the story, not forwards from the client's broadest ICP.

The naive move is to paste the case-study company into a lookalike engine and ship what comes back. That was measured at 40% usable: the vector matched on "is about marketing" and returned agencies, a marketing trade publication, and a Power BI blog alongside real software vendors.

Read the full file on GitHub · 261 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 261 lines · 134 tokens per session scan A 865f56f51b4d

Subscribe to this mod's changes

playbook-lookalikes is a skill published in the GitHub repository growthenginenowoslawski/coldoutboundskills (702 stars, last pushed 25d ago), licensed MIT. It adds 134 tokens to every session and 3,868 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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