expansion-playbook

expansion-playbook is a skill for Claude Code, Codex from gtmagents/gtm-agents. It costs 23 tokens per session (277 once invoked), scanned A, original, Apache-2.0.

A collection of methods and templates for planning account-growth activities such as upselling, cross-selling, and customer advocacy. Upselling means selling a larger offering; cross-selling means selling a related offering.

In plain words
What is it for?
Use it to create play cards, executive talking points, ROI support, customer-story packages, objection handling, and post-campaign checklists for expansion proposals.
Why use it?
It connects growth proposals to actual customer outcomes, usage signals, evidence of value, approvals, and clear follow-up measures.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create play cards, executive talking points, ROI support, customer-story packages, objection handling, and post-campaign checklists for expansion proposals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/gtmagents/gtm-agents/expansion-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gtmagents/gtm-agents --skill expansion-playbook
Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for expansion-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtmagents/gtm-agents/expansion-playbook/github.svg)](https://agentmods.dev/skills/gtmagents/gtm-agents/expansion-playbook)
Your own site
<a href="https://agentmods.dev/skills/gtmagents/gtm-agents/expansion-playbook"><img src="https://agentmods.dev/badge/skills/gtmagents/gtm-agents/expansion-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for expansion-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/gtmagents/gtm-agents/expansion-playbook"><img src="https://agentmods.dev/badge/skills/gtmagents/gtm-agents/expansion-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 23 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 277 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00023 $0.00277
Opus 5 $0.00012 $0.00138
Sonnet 5 $0.00005 $0.00055
Haiku 4.5 $0.00002 $0.00028

Measured 12d ago against content hash 68af6e02e517, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

expansion-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

plugins/account-management/skills/expansion-playbook/SKILL.md · 32 lines

What it actually says

Expansion Playbook Library Skill

When to Use

  • Preparing QBRs/EBRs where growth plays should be highlighted.
  • Running account reviews to recommend upsell/cross-sell motions.
  • Equipping AEs/CSMs with talk tracks and proof aligned to success milestones.

Framework

  1. Trigger Mapping – link product usage, milestone completion, or executive asks to specific plays.
  2. Value Narrative – outline business impact, ROI proof, and reference customers per play.
  3. Commercial Guardrails – specify packaging, pricing, approvals, and compensation cues.
  4. Enablement Kit – include decks, ROI calculators, success stories, and objection handling.
  5. Measurement – track attach rate, win rate, and cycle time for each play.

Templates

  • Play card (trigger, narrative, assets, owners, KPIs).
  • Executive talking points for expansion proposals.
  • Post-play follow-up checklist with success metrics.

Tips

  • Keep plays prioritized (top 3 per segment) to avoid overwhelm.
  • Pair with account-health-framework to time plays when risk is low.
  • Capture learnings after each motion to refine triggers + messaging.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 32 lines · 23 tokens per session scan A 68af6e02e517

Subscribe to this mod's changes

expansion-playbook is a skill published in the GitHub repository gtmagents/gtm-agents (399 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 23 tokens to every session and 277 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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