seo-writing

seo-writing is a skill for Claude Code, Codex from gtmagents/gtm-agents. It costs 21 tokens per session (365 once invoked), scanned A, original, Apache-2.0.

A writing guide for creating web content that matches what people search for. SEO, or search engine optimisation, means shaping pages so search engines can understand and show them to relevant readers.

In plain words
What is it for?
Use it to prepare keyword briefs, study search results, structure articles, improve titles and links, and review existing posts.
Why use it?
It helps avoid content that targets the wrong search question, misses important page details, or gives readers no clear next step.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to prepare keyword briefs, study search results, structure articles, improve titles and links, and review existing posts.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/gtmagents/gtm-agents/seo-writing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add gtmagents/gtm-agents --skill seo-writing
Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-writing

README.md
[![agentmods](https://agentmods.dev/badge/skills/gtmagents/gtm-agents/seo-writing/github.svg)](https://agentmods.dev/skills/gtmagents/gtm-agents/seo-writing)
Your own site
<a href="https://agentmods.dev/skills/gtmagents/gtm-agents/seo-writing"><img src="https://agentmods.dev/badge/skills/gtmagents/gtm-agents/seo-writing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-writing

Your own site · 80×15
<a href="https://agentmods.dev/skills/gtmagents/gtm-agents/seo-writing"><img src="https://agentmods.dev/badge/skills/gtmagents/gtm-agents/seo-writing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 21 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 365 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00021 $0.00365
Opus 5 $0.00010 $0.00182
Sonnet 5 $0.00004 $0.00073
Haiku 4.5 $0.00002 $0.00036

Measured 9d ago against content hash ce642873aea3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

seo-writing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/content-marketing/skills/seo-writing/SKILL.md · 39 lines

What it actually says

SEO Writing Skill

When to Use

  • Need pillar/blog content that ranks for a target keyword cluster.
  • Building briefs for writers or agencies.
  • Auditing existing posts for optimization opportunities.

Framework

  1. Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.
  2. SERP Analysis – review top 10 results, note content format, length, missing gaps.
  3. Outline Structure – mirror winning patterns while adding unique POV/data.
  4. On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
  5. Internal/External Links – add minimum 3 internal + 3 authoritative external links.
  6. Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.

Templates

  • Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
  • SERP gap analysis worksheet capturing competitor format, word count, differentiators.
  • SEO QA workflow checklist (draft → optimization → publish → refresh schedule).

Tips

  • Refresh top posts quarterly—update stats, add new internal links, re-fetch schema.
  • Use heatmaps/scroll data to validate placement of conversion hooks.
  • Coordinate with demand gen to align CTAs with current offers.
  • Keep keyword cannibalization tracker so multiple teams don’t target same phrase.

Checklist

  • Include primary keyword in H1 + first 100 words.
  • Use semantic variants (LSI terms) per section.
  • Ensure readability score < grade 9.
  • Add FAQ or snippet-ready section.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 39 lines · 21 tokens per session scan A ce642873aea3

Subscribe to this mod's changes

seo-writing is a skill published in the GitHub repository gtmagents/gtm-agents (399 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 21 tokens to every session and 365 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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