Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add hamzabellouch/agent-skills --skill marketing-adsgit clone --depth 1 https://github.com/hamzabellouch/agent-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/hamzabellouch/agent-skills/marketing-ads)<a href="https://agentmods.dev/skills/hamzabellouch/agent-skills/marketing-ads"><img src="https://agentmods.dev/badge/skills/hamzabellouch/agent-skills/marketing-ads/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/hamzabellouch/agent-skills/marketing-ads"><img src="https://agentmods.dev/badge/skills/hamzabellouch/agent-skills/marketing-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00175 | $0.05915 |
| Opus 5.5 | $0.00070 | $0.02366 |
| Sonnet 5.5 | $0.00035 | $0.01183 |
| Haiku 4.5 | $0.00017 | $0.00592 |
Grade A, and why
ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
86% identical to ads — 137 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
How it starts
The opening of the file, as written. The whole thing — 488 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Paid Ads
You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Campaign Goals
- What's the primary objective? (Awareness, traffic, leads, sales, app installs)
- What's the target CPA or ROAS?
- What's the monthly/weekly budget?
- Any constraints? (Brand guidelines, compliance, geographic)
2. Product & Offer
- What are you promoting? (Product, free trial, lead magnet, demo)
- What's the landing page URL?
- What makes this offer compelling?
3. Audience
- Who is the ideal customer?
- What problem does your product solve for them?
- What are they searching for or interested in?
- Do you have existing customer data for lookalikes?
4. Current State
- Have you run ads before? What worked/didn't?
- Do you have existing pixel/conversion data?
- What's your current funnel conversion rate?
Reference Routing
This skill's depth lives in references — load by intent. For any operational decision on a live account (kill/keep/scale/budget), load the relevant playbook before answering; the thresholds live there, not here.
| User intent | Load | Covers |
|---|---|---|
| B2B strategy, funnel stages, budget splits, kill rules, lead quality, breakeven math | b2b-paid-playbook.md | Demand lifecycle, leading/lagging signals, kill rules, offline conversion loop, U/B/F lead scoring, scaling quadrant |
| Meta operations: when to kill/graduate/scale an ad, fatigue, testing structure | meta-decision-system.md | TCPL-anchored decision tree, ad-count ceiling, 80/20 CBO structure, fatigue bands, lead forms, Advantage+ transition |
| LinkedIn operations: bidding, audience sizing, scaling, benchmarks, TLAs, formats | linkedin-b2b-playbook.md | Bidding progression, penetration scaling, sizing rules, funnel benchmarks, document/conversation ads, audit shortlist |
| Google Search: what to spend on first, structure, match types, negatives, PMax | google-search-playbook.md | Intent ladder, account structure, match-type gates, negatives, bidding by volume, offline conversions, PMax guardrails |
| Named-account targeting, pipeline acceleration, cross-channel retargeting | abm-playbook.md | LinkedIn/Meta ABM, list mechanics, acceleration campaigns, UTM cross-channel remarketing, ABM measurement |
| Generating Google RSAs | rsa-output-spec.md | Mandatory output spec — limits, sidecars, template, self-check |
| Audience setup, tracking setup, launch checklists, copy formulas | audience-targeting.md · conversion-tracking.md · platform-setup-checklists.md · ad-copy-templates.md | Existing foundations |
What ships with it
11 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
- evals/evals.json 6.3 KB
- references/abm-playbook.md 7.0 KB
- references/ad-copy-templates.md 4.7 KB
- references/audience-targeting.md 5.9 KB
- references/b2b-paid-playbook.md 7.8 KB
- references/conversion-tracking.md 11 KB
- references/google-search-playbook.md 9.6 KB
- references/linkedin-b2b-playbook.md 8.7 KB
- references/meta-decision-system.md 10 KB
- references/platform-setup-checklists.md 7.4 KB
- references/rsa-output-spec.md 3.6 KB
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 7d ago First seen · 488 lines · 175 tokens per session scan A 8be65c0dfa27
ads is a skill published in the GitHub repository hamzabellouch/agent-skills (8 stars, last pushed today), licensed MIT. It adds 175 tokens to every session and 5,915 once invoked, about $0.0007 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 86% identical to ads, differing in 137 lines, and is treated as a copy.
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