claw-switch: Skill for Cursor

.cursor/skills/product-marketing-context/SKILL.md

product-marketing-context is a skill for Cursor from heimanba/claw-switch. It costs 68 tokens per session (1,696 once invoked), scanned A, a copy of product-marketing-context, MIT.

A document that records the basic positioning and messaging information for a product. It gives later marketing tasks shared background about the product and its audience.

In plain words
What is it for?
Use it to create or update a product context document, clarify positioning, or prepare information for marketing tasks. It can draft an initial version from a codebase or start from scratch.
Why use it?
It reduces the need to repeat foundational product information every time marketing work begins. It also provides a place to review and update that context as the product changes.

Skill for Cursor

Written for Cursor: installed under .cursor/.

This is heimanba/claw-switch's own configuration. It tells Cursor how to work on claw-switch itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything claw-switch configures →

Reuse

Borrowing it

Nothing to install: this file belongs to heimanba/claw-switch. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/heimanba/claw-switch/master/.cursor/skills/product-marketing-context/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/heimanba/claw-switch

Made for: Cursor.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-marketing-context

README.md
[![agentmods](https://agentmods.dev/badge/skills/heimanba/claw-switch/product-marketing-context/github.svg)](https://agentmods.dev/skills/heimanba/claw-switch/product-marketing-context)
Your own site
<a href="https://agentmods.dev/skills/heimanba/claw-switch/product-marketing-context"><img src="https://agentmods.dev/badge/skills/heimanba/claw-switch/product-marketing-context/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-marketing-context

Your own site · 80×15
<a href="https://agentmods.dev/skills/heimanba/claw-switch/product-marketing-context"><img src="https://agentmods.dev/badge/skills/heimanba/claw-switch/product-marketing-context.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,696 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 95% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.01696
Opus 5 $0.00034 $0.00848
Sonnet 5 $0.00014 $0.00339
Haiku 4.5 $0.00007 $0.00170

Measured 11d ago against content hash 9bbb8dfad0d7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

product-marketing-context scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

95% identical to product-marketing-context — 13 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.cursor/skills/product-marketing-context/SKILL.md · 242 lines

How it starts

The opening of the file, as written. The whole thing — 242 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at .agents/product-marketing-context.md.

Workflow

Step 1: Check for Existing Context

First, check if .agents/product-marketing-context.md already exists. Also check .claude/product-marketing-context.md for older setups — if found there but not in .agents/, offer to move it.

If it exists:

  • Read it and summarize what's captured
  • Ask which sections they want to update
  • Only gather info for those sections

If it doesn't exist, offer two options:

  1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.

  2. Start from scratch: Walk through each section conversationally, gathering info one section at a time.

Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"

Step 2: Gather Information

If auto-drafting:

  1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs
  2. Draft all sections based on what you find
  3. Present the draft and ask what needs correcting or is missing
  4. Iterate until the user is satisfied

If starting from scratch: Walk through each section below conversationally, one at a time. Don't dump all questions at once.

For each section:

  1. Briefly explain what you're capturing
  2. Ask relevant questions
  3. Confirm accuracy
  4. Move to the next

Important: Push for verbatim customer language. Exact phrases are more valuable than polished descriptions.


Sections to Capture

1. Product Overview

  • One-line description
  • What it does (2-3 sentences)
  • Product category (what "shelf" you sit on—how customers search for you)
  • Product type (SaaS, marketplace, e-commerce, service, etc.)
  • Business model and pricing

Read the full file on GitHub · 242 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 242 lines · 68 tokens per session scan A 9bbb8dfad0d7

Subscribe to this mod's changes

product-marketing-context is a skill published in the GitHub repository heimanba/claw-switch (24 stars, last pushed 6mo ago), licensed MIT. It adds 68 tokens to every session and 1,696 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 95% identical to product-marketing-context, differing in 13 lines, and is treated as a copy.

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