Builds a Voice.md profile from a writer's existing samples — reverse-engineers the patterns that make their copy sound like them, then writes a structured, reusable profile the rest of the team applies at write time. TRIGGER when asked to capture, define, or learn a voice, build or regenerate a Voice.md, analyze…
Find the BIG IDEA of a piece — the one fresh, charged idea the whole thing hangs on, spiky enough that the reader stops and feels it. TRIGGER when a piece needs its core idea found or sharpened, when a draft reads as flat or generic, or when a headline or angle has no single idea underneath it. DO NOT TRIGGER for line…
Read one web page for research — a plain-HTTP fetch that passes bot walls headless browsers cannot, cleaned to its main content, cached, and recorded in the source registry. TRIGGER when a research or review step needs a page's text. DO NOT TRIGGER to screenshot a page or drive an interactive surface (screenshot…
Read the piece AS the product's owner-approved buyer — believable, valuable, would they pay. Belief lives here. TRIGGER when a draft needs the buyer's reaction, a believability read, or when the Buyer Reviewer loads it for the review-as-a-buyer stage. DO NOT TRIGGER for whether a claim is technically backed…
The sole de-slop pass — AI tells, metaphors and metaphorical verbs, synthetic cadence, template smell, and the additive distinctiveness check. Anything whose cause is genericness. TRIGGER when de-slopping a draft, hunting AI tells or generic SaaS phrasing, or when the editor loads it for the check-for-ai-writing…
Edit drafts into sharper, more human writing while preserving the writer's personal voice, or detect AI-slop patterns without rewriting. Use when the user wants a draft clearer, more direct, more opinionated, or less AI-sounding, or asks whether writing reads as AI.
Trace every claim in a piece to a research record or a product fact — proof presence lives here. Unsourced claims are listed, never shipped, never auto-killed; they escalate to the chief. TRIGGER when fact-checking a draft, verifying claims and proof, or when the Fact Checker loads it for the check-the-claims stage.…
Attack whether the market, buyer, problem, and language a research or strategy artifact claims actually EXIST — the reality-attack pass. Not improvement, destruction of fabricated reality. Every item gets a 1-to-100 existence-confidence rating with reasoning, default low; internal coherence is not evidence. TRIGGER on…
Judge whether the piece's argument holds — right buyer at the right awareness and sophistication, sections answering the buyer's real questions in a real order, and nothing starring that shouldn't lead. A strategic judgment gate argued from the buyer's perspective, not a checklist. Findings block. TRIGGER on the…
The between-sections pass — coherence, the seams between parts, the skim layer (the title chain alone tells the story), structural repetition, and set-level continuity across a multi-piece deliverable. Returns findings and suggested edits; the writer folds them in. Never mutates the draft. TRIGGER when checking a…
React blank-slate to one piece of material — a single sentence or idea — as a cold reader who knows only WHO they are, and answer ONE question the initiator asked. Advisory, transient, never a kill vote. TRIGGER when an initiator wants a cold buyer's reaction to one bare sentence or idea to inform a selection. DO NOT…
The shared direct-response craft model — the awareness/sophistication axes, message-to-market match, persuasion structures, proof and cognitive levers, the offer-and-position frame, and the fascination — that the planning and writing skills draw on. TRIGGER when a decision needs the craft model behind it: which…
Audit the action path — CTA presence, position, and size, competing actions, form friction, and ad-to-page continuity. TRIGGER when checking whether a piece drives one clear action, or when the Conversion Reviewer loads it for the check-calls-to-action-and-friction stage. DO NOT TRIGGER for whether the buyer believes…
After a research thread completes, lift its durable knowledge into the wiki as readable prose. Read only that thread's research folder, select the lasting facts about a company, a market, a person, or a source, write them into the owning wiki topics, and report what was filed and what was left transient. TRIGGER when…
Buyer discovery — run the discover pass on the audience axis: who the people the product serves are (self-names observed with citations) and where they talk about their own situation in public. TRIGGER when the market thread needs its buyer groups and sources enumerated before any one is mined. DO NOT TRIGGER to…
Competitor discovery — run the discover pass on the competitor axis: everyone competing for this buyer's money, drawn two ways (same-problem and same-audience). TRIGGER when the competitor thread needs its set enumerated before any one is studied. DO NOT TRIGGER to study one competitor's own surfaces…
The market axis of the broad pass — sweep a domain wide for its visible structure: the segments, the ways money moves in the category, how people buy, and the observable sizes and spend, one line per entry with where it was observed. TRIGGER when a thread needs the domain's market structure enumerated before any one…
The problems axis of the broad pass — sweep a domain wide for the problems people voice, each in the speakers' own words with where it was voiced, one line per entry. TRIGGER when a thread needs the domain's voiced problems enumerated before any one is mined. DO NOT TRIGGER to mine one group's language deep…
The broad pass of a research thread — take one subject, sweep wide, and return long lists of what exists with one line of observed context per entry, into research/ /discovery/. Enumeration, never judgment. TRIGGER when a thread needs its field enumerated before any one entry is studied, or when a discovery…
Build offer OPTIONS — the pure invitation to buy: outcome, deliverables, exchange, risk reversal, proof burden — from the buyer's problems and evidence, drawing on product facts as the material, as proposals for the owner to pick. TRIGGER when a job touches the offer and needs options built. DO NOT TRIGGER to write…
Consolidate the knowledge wiki — revisit journaled topics, fold repeated findings into each topic's Claude.md, surface contradictions, keep cross-links true. TRIGGER on a scheduled pass or when a topic tree has grown messy or redundant. DO NOT TRIGGER to file fresh session material (that is journal), or to gather new…
The within-sentence quality pass — clarity, economy, active voice, rhythm, plain words, positive form, modifier placement. Returns findings and suggested edits; the writer folds them in. Never mutates the draft. TRIGGER when tightening, proofing, or line-editing a draft's sentences, or when the Editor loads it for the…
Pull the problem quotes and on-subject facts out of ONE cached page against a named subject — verbatim quotes where a real person voices a problem, plus the concrete facts, praise and features skipped. TRIGGER when the assistant is handed one page to extract. DO NOT TRIGGER to enumerate a field (discover), to mine a…
Pick the reaction GIF that lands an emotion by taking one of the most popular matches on Giphy — the one the reader has already seen, so the association is built. TRIGGER when a piece calls for a reaction or emotion GIF (a win-back or onboarding email, an X or LinkedIn post, a blog post) and you need to choose the…
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