React blank-slate to one piece of material — a single sentence or idea — as a cold reader who knows only WHO they are, and answer ONE question the initiator asked. Advisory, transient, never a kill vote. TRIGGER when an initiator wants a cold buyer's reaction to one bare sentence or idea to inform a selection. DO NOT…
The shared direct-response craft model — the awareness/sophistication axes, message-to-market match, persuasion structures, proof and cognitive levers, the offer-and-position frame, and the fascination — that the planning and writing skills draw on. TRIGGER when a decision needs the craft model behind it: which…
Audit the action path — CTA presence, position, and size, competing actions, form friction, and ad-to-page continuity. TRIGGER when checking whether a piece drives one clear action, or when the Conversion Reviewer loads it for the check-calls-to-action-and-friction stage. DO NOT TRIGGER for whether the buyer believes…
After a research thread completes, lift its durable knowledge into the wiki as readable prose. Read only that thread's research folder, select the lasting facts about a company, a market, a person, or a source, write them into the owning wiki topics, and report what was filed and what was left transient. TRIGGER when…
Buyer discovery — run the discover pass on the audience axis: who the people the product serves are (self-names observed with citations) and where they talk about their own situation in public. TRIGGER when the market thread needs its buyer groups and sources enumerated before any one is mined. DO NOT TRIGGER to…
Competitor discovery — run the discover pass on the competitor axis: everyone competing for this buyer's money, drawn two ways (same-problem and same-audience). TRIGGER when the competitor thread needs its set enumerated before any one is studied. DO NOT TRIGGER to study one competitor's own surfaces…
The market axis of the broad pass — sweep a domain wide for its visible structure: the segments, the ways money moves in the category, how people buy, and the observable sizes and spend, one line per entry with where it was observed. TRIGGER when a thread needs the domain's market structure enumerated before any one…
The problems axis of the broad pass — sweep a domain wide for the problems people voice, each in the speakers' own words with where it was voiced, one line per entry. TRIGGER when a thread needs the domain's voiced problems enumerated before any one is mined. DO NOT TRIGGER to mine one group's language deep…
Find every option that solves a Problem, so the one you propose is the best one and not the first one you thought of. TRIGGER before every Architecture Decision, and on "options", "approaches", "what are the ways", "how could we". DO NOT TRIGGER to score options already found; use /rank.
Build offer OPTIONS — the pure invitation to buy: outcome, deliverables, exchange, risk reversal, proof burden — from the buyer's problems and evidence, drawing on product facts as the material, as proposals for the owner to pick. TRIGGER when a job touches the offer and needs options built. DO NOT TRIGGER to write…
Consolidate the knowledge wiki — revisit journaled topics, fold repeated findings into each topic's Claude.md, surface contradictions, keep cross-links true. TRIGGER on a scheduled pass or when a topic tree has grown messy or redundant. DO NOT TRIGGER to file fresh session material (that is journal), or to gather new…
The within-sentence quality pass — clarity, economy, active voice, rhythm, plain words, positive form, modifier placement. Returns findings and suggested edits; the writer folds them in. Never mutates the draft. TRIGGER when tightening, proofing, or line-editing a draft's sentences, or when the Editor loads it for the…
Pull the problem quotes and on-subject facts out of ONE cached page against a named subject — verbatim quotes where a real person voices a problem, plus the concrete facts, praise and features skipped. TRIGGER when the assistant is handed one page to extract. DO NOT TRIGGER to enumerate a field (discover), to mine a…
Pick the reaction GIF that lands an emotion by taking one of the most popular matches on Giphy — the one the reader has already seen, so the association is built. TRIGGER when a piece calls for a reaction or emotion GIF (a win-back or onboarding email, an X or LinkedIn post, a blog post) and you need to choose the…
The profile-wide grading standard — nothing is true/false; every claim, problem, buyer, offer, and strategy carries an EVIDENCE rating from 1 to 100 COMPUTED from countable evidence by the published rubric, arithmetic shown, with measurement contracts for market claims. Every rating rides to the owner's pick with its…
Fan wide takes on ONE thing — an offer, a Mechanism, a big idea, a hero, an angle, a name — then refute, iterate, and return 3–5 survivors that stood criticism for the owner's pick. The shared idea process every option set runs. TRIGGER when one decision point wants a set of real options instead of a single guess. DO…
File a session's loose material into the knowledge wiki — each capture into its owning topic folder, the topic's Claude.md kept current. TRIGGER after a session hands you loose captures (notes, clippings, findings, screenshots) that need a home in the wiki. DO NOT TRIGGER to gather new research, or to consolidate the…
Turn a completed research phase into the four judged root files — read the research records and write Buyers.md, Competitors.md, Problems.md, and Statistics.md, each entry a 1-to-100 rating with its arithmetic, reasoning, and record citations. TRIGGER when research records are ready to be rated into the workspace's…
Turn a session's owner input into system updates — classify each thing he said, then route only what earns persistence to its one home. TRIGGER before updating any skill, agent, or record from the owner's session input, or after a session rich in his feedback. DO NOT TRIGGER to write a known ruling to its home…
Run the market-research phase for one workspace — sweep every research axis wide, then mine the entries that surfaced into records, closing each thread and the phase under review. Produces the research/ tree the strategy phase later judges. TRIGGER when a workspace needs its market evidence gathered before any…
Find the most effective way to present the product's Process — the named Mechanism that makes the offer feel different from every other claim in the category. TRIGGER when a piece or offer needs its distinctive Mechanism named or sharpened. DO NOT TRIGGER to build the whole offer (draft-offers), to plan a piece…
Name ONE thing the market will see — a mechanism, a system, a method, a product, an offer — as a set of tested name options for the owner's pick. TRIGGER when a mechanism, offer, or product needs its market-facing name. DO NOT TRIGGER to name code identifiers or files (naming), to find the piece's core idea…
Run the strategy stage for one project — re-derive the project's own judged buyers, problems, and statistics from the original research records, build multiple high-level strategies the owner picks among, fan the options inside the picked strategy, then write the three plan files (Reader.md, Brief.md, Proof.md) the…
Run the product-research phase for one workspace — mine the product's own artifacts into the three copy-shaped files a writer uses, on a channel isolated from market research. TRIGGER when the owner cannot supply the product facts and a workspace needs them before strategy or writing. DO NOT TRIGGER to research the…
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At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: