Write an owner ruling into the one home that owns it — his words verbatim, never restated. TRIGGER when the owner rules on a copy question and the ruling must persist, or when he states or corrects a business fact a flat fact file owns. DO NOT TRIGGER to record a within-job note (that lives with the deliverable).
The audience axis of the deep pass — mine ONE group deep across its venues for how it talks and what it already pays for, verbatim with URLs and dates, into the group's records. TRIGGER when one discovered group needs its language and spend mined. DO NOT TRIGGER to enumerate groups and venues broad (discover-audience)…
Orchestrate one competitor's research thread — dispatch single-task agents to capture its landing page, its user reviews, the problems it solves, the market it serves, and its offer, all from its own surfaces — into the competitor thread. TRIGGER when one named competitor needs its thread researched. DO NOT TRIGGER to…
Run the research pass on one competitor's Google paid creative — its ads from the Google Ads Transparency Center, literal quoted hooks and claims with run dates — into the competitor thread. TRIGGER when a job needs a competitor's Search, Display, or YouTube ads captured. DO NOT TRIGGER for Meta ads…
The market axis of the deep pass — mine ONE part of the market's structure deep from primary sources: how money moves in that segment, how people buy, and the observable sizes and spend, verbatim with URLs and dates. TRIGGER when one discovered part of the market structure needs its records extracted. DO NOT TRIGGER…
Run the research pass on one competitor's Meta paid creative — its live and past ads from the Meta Ad Library, literal quoted hooks and claims with run dates — into the competitor thread. TRIGGER when a job needs a competitor's Facebook or Instagram ads captured. DO NOT TRIGGER for Google ads (research-google-ads)…
Run the research pass on one problem — where it lives, whose words voice it, what the failure cost, the SHAPE of help sought or bought, and who circles it — into the market thread. TRIGGER when one problem needs its buyer language mined deep. DO NOT TRIGGER to enumerate the field (discover-audience), to study a…
Run the research pass on the product — mine its own artifacts and organize them into the three copy-shaped files a writer uses: the problems it solves, its features with their user-visible outcomes, and the step-by-step processes it runs, boundaries woven per feature, observed app behavior ranked over code intention.…
Orchestrate ONE research thread end to end — take the dispatched kind (discover or research) and subject, run the axis's pass with one assistant per search or page, file the results, and close under review. TRIGGER when the researcher is handed one thread to run. DO NOT TRIGGER to sweep one field yourself (discover)…
Run the research pass on one competitor's TikTok paid creative — its ads from the TikTok Commercial Content Library, literal quoted hooks and claims with run dates — into the competitor thread. TRIGGER when a job needs a competitor's TikTok ads captured. DO NOT TRIGGER for Meta ads (research-meta-ads), Google ads…
Run a review round on a deliverable — dispatch the applicable checks in parallel, collect findings, and drive the iteration to clean. TRIGGER when a draft or a set is ready for its checks, or when the chief runs a review round. DO NOT TRIGGER to run one check in isolation (the individual check skills) or to apply…
Review the built design against the plan's argument — hierarchy matches, and nothing hides or fights the copy. Owns rendered action visibility. TRIGGER when a rendered design exists and needs checking against the copy's argument, or when the Designer loads it for the check-the-design stage. DO NOT TRIGGER for the…
The research-phase review — read the assembled research against the research SOP and return a per-thread verdict of pass or return-for-re-execution with the named gap. TRIGGER when the chief closes the research phase and needs the assembled threads reviewed before the judged files are written. DO NOT TRIGGER to rate…
Review ONE research URL for trustworthiness and usefulness (each 1-100) and record its facts into the sources registry — one judgment per URL, reasoning stated. TRIGGER when the source reviewer sweeps an unjudged URL the registry holds. DO NOT TRIGGER to locate sources (discover-audience) or to extract quotes from one…
The writer's own draft loop — draft from the plan, fold findings to locally clean, then answer a review round's blocking findings; a rejected draft is never a seed. TRIGGER when a writer folds findings into their draft, in the local production loop before review or on a review round's blocking findings. DO NOT TRIGGER…
Capture a full-page screenshot of a web page through agent-browser, session closed in the same step. TRIGGER when a research or review step needs a page captured as an image — a competitor's landing page, a rendered design. DO NOT TRIGGER to read a page's text (browse) or to score a source (review-source).
Initialize a product's workspace — interview the owner for the owner-fact files and the product folder, and scaffold the folder the system works in. TRIGGER when a product has no workspace yet, or a new product enters the system. DO NOT TRIGGER to scaffold one deliverable inside an existing workspace (start) or to…
Scaffold one project folder inside a product's workspace — a page or a campaign, with its re-derived judged files, strategy folder, plan-file placeholders, and working layout. TRIGGER when a new page or campaign enters an existing workspace. DO NOT TRIGGER to initialize the whole product workspace (setup) or to fill…
Run the strategy phase for one project — re-derive its judged files from the research records, build the offer, mechanism, and big-idea options, recombine them into MULTIPLE rated strategies the owner picks among, and attack each for construction and reality. Produces the three plan files the writer executes against.…
Use the knowledge wiki — find its root, search before reading, read a topic and its Claude.md, reference material by relative path, re-index after writing. TRIGGER whenever a task needs something the wiki might hold, or writes anything into it. DO NOT TRIGGER to file a session's loose captures (that is journal) or to…
Write a paid ad — the hook and body that earn the click and set the promise the landing page must keep. Owns the ad's own hook; loads one platform reference per invocation. TRIGGER when a piece is a paid placement (a Meta or Google ad). DO NOT TRIGGER for an organic feed post with no paid placement…
Write a catalog page — a page that lists several offers, products, or pages and routes each reader to the right one, rather than closing a single thing. Titles first, then the sections. TRIGGER when a page's job is to present a set and route (a home at the root domain that catalogs offers, a browse page over several…
Write email — the subject, preheader, first line, body, and P.S., one job and one CTA per email. Loads one reference for the email's kind. TRIGGER when a piece is an email (a single broadcast, a lifecycle sequence, or a launch sequence). DO NOT TRIGGER for a page (the write-page skills), a paid ad (write-ads), an…
Write the headline unit — the hero headline, a standalone headline, its subhead, and its CTA line — matched to the reader's awareness stage. TRIGGER when the headline unit of a page, ad, section, or email is needed as a unit, or when a gate found a headline failure. DO NOT TRIGGER for the line right after the headline…
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