The writer's own draft loop — draft from the plan, fold findings to locally clean, then answer a review round's blocking findings; a rejected draft is never a seed. TRIGGER when a writer folds findings into their draft, in the local production loop before review or on a review round's blocking findings. DO NOT TRIGGER…
Capture a full-page screenshot of a web page through agent-browser, session closed in the same step. TRIGGER when a research or review step needs a page captured as an image — a competitor's landing page, a rendered design. DO NOT TRIGGER to read a page's text (browse) or to score a source (review-source).
Initialize a product's workspace — interview the owner for the owner-fact files and the product folder, and scaffold the folder the system works in. TRIGGER when a product has no workspace yet, or a new product enters the system. DO NOT TRIGGER to scaffold one deliverable inside an existing workspace (start) or to…
Scaffold one project folder inside a product's workspace — a page or a campaign, with its re-derived judged files, strategy folder, plan-file placeholders, and working layout. TRIGGER when a new page or campaign enters an existing workspace. DO NOT TRIGGER to initialize the whole product workspace (setup) or to fill…
Run the strategy phase for one project — re-derive its judged files from the research records, build the offer, mechanism, and big-idea options, recombine them into MULTIPLE rated strategies the owner picks among, and attack each for construction and reality. Produces the three plan files the writer executes against.…
Use the knowledge wiki — find its root, search before reading, read a topic and its Claude.md, reference material by relative path, re-index after writing. TRIGGER whenever a task needs something the wiki might hold, or writes anything into it. DO NOT TRIGGER to file a session's loose captures (that is journal) or to…
Write a paid ad — the hook and body that earn the click and set the promise the landing page must keep. Owns the ad's own hook; loads one platform reference per invocation. TRIGGER when a piece is a paid placement (a Meta or Google ad). DO NOT TRIGGER for an organic feed post with no paid placement…
Write a catalog page — a page that lists several offers, products, or pages and routes each reader to the right one, rather than closing a single thing. Titles first, then the sections. TRIGGER when a page's job is to present a set and route (a home at the root domain that catalogs offers, a browse page over several…
Write email — the subject, preheader, first line, body, and P.S., one job and one CTA per email. Loads one reference for the email's kind. TRIGGER when a piece is an email (a single broadcast, a lifecycle sequence, or a launch sequence). DO NOT TRIGGER for a page (the write-page skills), a paid ad (write-ads), an…
Write the headline unit — the hero headline, a standalone headline, its subhead, and its CTA line — matched to the reader's awareness stage. TRIGGER when the headline unit of a page, ad, section, or email is needed as a unit, or when a gate found a headline failure. DO NOT TRIGGER for the line right after the headline…
Write the hook — the line right after the headline that wins the read (the first line of body, the second line of an ad, the opening sentence of an email). TRIGGER when the headline is set and the line that pays it off is needed, or when a gate found a hook failure. DO NOT TRIGGER for the headline itself…
Write the lead — the opening passage (first 10-20% of a piece) that earns the rest of the read, in the lead type the reader's awareness stage calls for. TRIGGER when a page, email, or long-form piece needs its opening passage written, or when a gate found a lead failure. DO NOT TRIGGER for the single headline line…
Write an opt-in page — a page that sells the opt-in itself, trading one specific free thing for an email and doing nothing else. Titles first, then the sections. TRIGGER when a page's job is to grow a list by trading for a lead magnet. DO NOT TRIGGER for a page that closes a paid offer (write-sales-page), a page that…
Write a sales page — one long-scroll page that sells ONE thing. Titles first (the full title chain designed before any body), then the sections under it. TRIGGER when a page's job is to close one offer in a single scroll. DO NOT TRIGGER for a page that trades for an email (write-optin-page), a page that lists several…
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