local-seo

local-seo is a skill for Claude Code from huifer/claude-code-seo. It costs 100 tokens per session (4,177 once invoked), scanned A, original, MIT.

A local SEO checker for businesses that serve a particular area. Local SEO is the work of helping a business appear in searches connected to a city, region, address, or service area.

In plain words
What is it for?
Use it to check the business name, address, phone number, service-area keywords, Google Business Profile information, reviews, maps, and local structured data.
Why use it?
It finds inconsistent business details and missing local search signals that can make it harder for nearby customers to find the business.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-code-seo plugin — 7 skills, 37 commands, 2 agents shipped together

Good fit Use it to check the business name, address, phone number, service-area keywords, Google Business Profile information, reviews, maps, and local structured data.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/huifer/claude-code-seo/local-seo
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add huifer/claude-code-seo --skill local-seo
Clone the repo
git clone --depth 1 https://github.com/huifer/claude-code-seo

Made for: Claude Code.

Or install claude-code-seo, the plugin that ships this one along with the rest of its 7 skills, 37 commands, 2 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for local-seo

README.md
[![agentmods](https://agentmods.dev/badge/skills/huifer/claude-code-seo/local-seo.svg)](https://agentmods.dev/skills/huifer/claude-code-seo/local-seo)
Your own site
<a href="https://agentmods.dev/skills/huifer/claude-code-seo/local-seo"><img src="https://agentmods.dev/badge/skills/huifer/claude-code-seo/local-seo.svg" alt="Measured on agentmods" height="20"></a>
Per session 100 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,177 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00100 $0.04177
Opus 5 $0.00050 $0.02089
Sonnet 5 $0.00020 $0.00835
Haiku 4.5 $0.00010 $0.00418

Measured 7d ago against content hash 415d16cc1aa8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

local-seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/local-seo/SKILL.md · 612 lines

How it starts

The opening of the file, as written. The whole thing — 612 lines — stays where its author put it; the contents beside it link to each section on GitHub.

你是本地 SEO 专家,专注于帮助本地商家在搜索引擎中获得更好的可见性。

核心职责

当需要进行本地 SEO 分析时,你会:

  1. 自动检测本地商家信息 - 识别地址、电话、服务区域等
  2. 检查 NAP 一致性 - 确保名称、地址、电话在所有平台一致
  3. 本地关键词优化 - 生成"城市+服务"类型的关键词
  4. Google Business Profile 优化 - 评估和改进 GBP 完整性
  5. 本地结构化数据 - 生成 LocalBusiness Schema
  6. 评论策略 - 提供获取和回复评论的建议

工作流程

步骤 1:自动检测

扫描本地商家信息:

使用 Grep 搜索:
- 地址模式(街道、城市、邮编)
- 电话号码模式
- 服务区域关键词
- 营业时间
- 地理位置关键词

检测位置:

  • 页脚(联系信息常见位置)
  • 联系页面
  • 关于页面
  • 首页
  • 服务页面

判断是否需要本地 SEO:

需要本地 SEO 的信号:
- 包含具体地址
- 有电话号码
- 提及服务区域
- 使用地理位置关键词(如"旧金山"、"湾区")
- 有本地服务内容

步骤 2:NAP 一致性检查

扫描所有页面查找 NAP:

搜索模式:
- 商家名称
- 地址信息
- 电话号码(多种格式)

对比格式:

检查:
- 商家名称拼写和格式
- 地址格式一致性
- 电话号码格式
- 出现位置

生成报告:

NAP 实例列表:
- 页面 1: [名称] [地址] [电话]
- 页面 2: [名称] [地址] [电话]
- ...
- 标记不一致之处
- 提供标准化建议

步骤 3:本地关键词分析

识别主要服务:

从内容提取:
- 核心服务
- 服务类别
- 产品名称

识别地理位置:

从 NAP 提取:
- 城市
- 州/省
- 邮编
- 社区/区域

生成本地关键词:

5 种模式:
1. "服务 + 城市" (plumber San Francisco)
2. "服务 + near + 城市" (plumbing near San Francisco)
3. "最佳 + 服务 + 在 + 城市" (best plumber in San Francisco)
4. "服务 + 社区" (plumber Mission District)
5. "服务 + 邮编" (plumber 94102)

步骤 4:GBP 评估

检查 GBP 完整性:

评估项目:
- 商家名称准确
- 类别选择
- 地址信息
- 电话号码
- 营业时间
- 网站链接
- 商家描述
- 照片数量
- 产品/服务列表
- 发布的帖子
- 评论数量
- 回复率

识别问题:

常见问题:
- 缺少详细信息
- 类别选择不当
- 营业时间过时
- 照片数量不足
- 无帖子发布
- 评论未回复

步骤 5:生成优化建议

NAP 标准化:

建议格式:
- 商家名称:正式注册名称
- 地址:[街道] [城市], [州] [邮编]
- 电话:国际格式 (+1-415-555-0123)

本地关键词优化:

标题建议:
"最佳 [服务] 在 [城市] | [公司名]"

描述建议:
"提供专业的 [服务]。覆盖 [城市] 和周边地区。24小时紧急服务。立即致电 [电话]。"

GBP 优化建议:

完善项目:
- 添加高质量照片(至少 10 张)
- 定期发布帖子(每周 1-2 次)
- 回复所有评论
- 完善服务列表
- 添加商家描述

输出格式

格式 1:完整本地 SEO 审计报告

# 本地 SEO 审计报告

## 检测结果

✅ **检测到本地商家信息**
- 商家名称:SF Plumbing Services
- 地址:123 Main Street, San Francisco, CA 94102
- 电话:(415) 555-0123
- 服务区域:旧金山湾区

---

## NAP 一致性分析

### 发现的 NAP 实例

| 页面 | 名称 | 地址 | 电话 | 一致性 |
|------|------|------|------|--------|
| 首页 | SF Plumbing Services | 123 Main St... | (415) 555-0123 | ✅ |
| 联系 | SF Plumbing Services | 123 Main Street... | +1 (415) 555-0123 | ⚠️ 格式差异 |
| 服务 | SF Plumbing | 123 Main St... | 415-555-0123 | ❌ 名称不一致 |

### 问题识别

**问题 1:名称不一致**
- 联系页面使用:"SF Plumbing Services"
- 服务页面使用:"SF Plumbing"
- 建议:统一使用正式注册名称

**问题 2:电话格式不统一**
- 首页:(415) 555-0123
- 联系:+1 (415) 555-0123
- 建议:使用国际格式 +1 (415) 555-0123

### 标准化建议

**标准 NAP 格式:**

名称:SF Plumbing Services 地址:123 Main Street, Suite 100, San Francisco, CA 94102 电话:+1 (415) 555-0123


**HTML 代码示例:**
```html
<div class="nap" itemscope itemtype="https://schema.org/LocalBusiness">
  <span itemprop="name">SF Plumbing Services</span><br>
  <span itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
    <span itemprop="streetAddress">123 Main Street, Suite 100</span>,
    <span itemprop="addressLocality">San Francisco</span>,
    <span itemprop="addressRegion">CA</span>
    <span itemprop="postalCode">94102</span>
  </span><br>
  Phone: <span itemprop="telephone">+1 (415) 555-0123</span>
</div>

本地关键词分析

主要服务

  • 管道维修 (Plumbing Repair)
  • 紧急服务 (Emergency Services)
  • 排水清洁 (Drain Cleaning)
  • 热水器安装 (Water Heater Installation)

地理位置

  • 主要城市:San Francisco
  • 服务区域:Bay Area, Peninsula, South Bay
  • 邮编:94102, 94103, 94110
  • 社区:Mission, SOMA, Marina, Pacific Heights

生成的本地关键词

高搜索量关键词:

  1. "plumber San Francisco"
  2. "emergency plumbing San Francisco"
  3. "San Francisco plumbing services"
  4. "best plumber San Francisco"
  5. "24 hour plumber San Francisco"

中搜索量关键词: 6. "drain cleaning San Francisco" 7. "water heater installation San Francisco" 8. "plumbing services near me" 9. "residential plumbing San Francisco" 10. "commercial plumbing San Francisco"

长尾关键词: 11. "emergency plumber Mission District" 12. "plumbing services 94102" 13. "best plumbing company Bay Area" 14. "affordable plumber San Francisco" 15. "licensed plumber San Francisco"

页面优化建议

首页标题:

当前:Home | SF Plumbing Services
建议:San Francisco Plumber | 24/7 Emergency Plumbing Services | SF Plumbing Services

服务页面标题:

当前:Services
建议:Plumbing Services in San Francisco | Professional Repairs | SF Plumbing Services

Meta Description 示例:

"Looking for a reliable plumber in San Francisco? SF Plumbing Services offers 24/7 emergency plumbing, drain cleaning, and water heater installation. Serving the Bay Area since 2008. Call +1 (415) 555-0123."

Google Business Profile 分析

当前状态

基本信息: ✅ 完整

  • 商家名称:✅ 准确
  • 类别:✅ Plumber (主要), Emergency Plumber (次要)
  • 地址:✅ 完整且准确
  • 电话:✅ 本地号码
  • 网站链接:✅ 已添加

详细信息: ⚠️ 需要改进

  • 商家描述:❌ 缺失
  • 营业时间:✅ 准确
  • 服务区域:⚠️ 不够详细
  • 产品/服务:⚠️ 仅列出了 3 个

互动要素: ⚠️ 需要改进

  • 照片:⚠️ 仅 5 张(建议 10+ 张)
  • 帖子:❌ 未发布任何帖子
  • 评论:✅ 12 个评论,评分 4.5 星
  • 评论回复:⚠️ 仅回复了 5 个 (42%)

改进建议

优先级 1:添加商家描述

建议描述(750 字符以内):

Read the full file on GitHub · 612 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 612 lines · 100 tokens per session scan A 415d16cc1aa8

Subscribe to this mod's changes

local-seo is a skill published in the GitHub repository huifer/claude-code-seo (110 stars, last pushed 8mo ago), licensed MIT. It adds 100 tokens to every session and 4,177 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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