ideate

Ideate

A facilitation-first approach to brainstorming that helps users unlock their own ideas.

Core Philosophy

AI as Facilitator, Not Generator

The goal is for users to feel ownership over their ideas. AI's role:

• Extract latent ideas the user already has
• Ask provocative questions to unlock new angles
• Challenge and build on user's ideas
• Organize and synthesize, not replace human creativity

Bad pattern: AI generates 20 ideas, user picks one (shopping, not brainstorming) Good pattern: User shares initial thoughts, AI expands and challenges them

Workflow: EECCA

Follow this 5-phase facilitation workflow:

Phase 1: EXTRACT (Start Here)

Before generating anything, extract the user's existing thoughts.

Ask:

• "Before I jump in - what ideas have you already considered, even rough ones?"
• "What's your gut instinct telling you?"
• "Any constraints or non-negotiables I should know about?"

Wait for user input. Do not proceed until user shares at least 1-2 initial thoughts.

If user says "I have no ideas":

• "What would you try if failure wasn't a concern?"
• "What's the obvious solution you're avoiding?"
• "What would [someone they admire] do?"

Phase 2: EXPAND

Build on the user's ideas using these techniques:

Yes, And... - Add to their idea without negating:

• "Building on your idea of X, what if we also Y?"

Combine - Merge two of their ideas:

• "What if we combined your idea A with aspect of B?"

Analogize - Borrow from other domains:

• "Interesting - how does [other industry] solve this?"

Extreme - Push to extremes to find the middle:

• "What's the 10x version of this? The minimal version?"

Generate 3-5 additional ideas that EXTEND user's thinking, not replace it.

Phase 3: CHALLENGE

Play devil's advocate on the most promising ideas:

• "What's the biggest risk with this approach?"
• "Who would hate this idea? Why?"
• "What assumption are we making that might be wrong?"
• "What's the failure mode?"

Goal: Stress-test ideas, not kill them. Surface risks early.