find-first-customers

find-first-customers is a skill for Claude Code from impactbrussels/FounderOS. It costs 125 tokens per session (1,358 once invoked), scanned A, original, Apache-2.0.

A hands-on guide to finding a startup's first paying customers, before there is regular website traffic or a sales system. It focuses on making a list of real potential buyers, contacting them directly, and asking for payment.

In plain words
What is it for?
Use it to define who to contact, find named prospects, choose one outreach channel, write personal messages, have sales conversations, and work toward the first ten customers.
Why use it?
It helps founders avoid waiting for customers to appear or spending more time building features instead of selling. It turns early customer search into a repeatable process and treats each rejection as useful learning.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the founderos plugin — 23 skills, 3 agents shipped together

Good fit Use it to define who to contact, find named prospects, choose one outreach channel, write personal messages, have sales conversations, and work toward the first ten customers.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/impactbrussels/founderos/find-first-customers
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add impactbrussels/FounderOS --skill find-first-customers
Clone the repo
git clone --depth 1 https://github.com/impactbrussels/FounderOS

Made for: Claude Code.

Or install founderos, the plugin that ships this one along with the rest of its 23 skills, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for find-first-customers

README.md
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Your own site
<a href="https://agentmods.dev/skills/impactbrussels/founderos/find-first-customers"><img src="https://agentmods.dev/badge/skills/impactbrussels/founderos/find-first-customers/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for find-first-customers

Your own site · 80×15
<a href="https://agentmods.dev/skills/impactbrussels/founderos/find-first-customers"><img src="https://agentmods.dev/badge/skills/impactbrussels/founderos/find-first-customers.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 125 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,358 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00125 $0.01358
Opus 5 $0.00063 $0.00679
Sonnet 5 $0.00025 $0.00272
Haiku 4.5 $0.00013 $0.00136

Measured 9d ago against content hash 6de6285a0e7c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

find-first-customers scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/find-first-customers/SKILL.md · 89 lines

How it starts

The opening of the file, as written. The whole thing — 89 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Find Your First Customers

The first ~10 paying customers don't come from a funnel - they come from a founder doing things that don't scale: a hand-built list, personal messages, real conversations, and a direct ask for money. First-timers stall here because selling feels uncomfortable, so they hide behind building features and waiting for inbound that never arrives. This skill gives you a concrete, repeatable motion to go get them by hand - and learn from every "no."

The method

Built on the Founder OS scaffold (High tier). Full templates in references/early-sales.md.

Step 1 - Build a target list from the ICP

You can't sell to "everyone." Translate [ICP] into a list of named, reachable people - 30-50 to start - who plausibly have [PROBLEM] right now. Use the sourcing tactics in references (communities, search, your network's network, competitor reviews). Each row is a real human, not a segment. Research enough to know why this person, before you write a word - generic blasts get generic silence.

Step 2 - Pick ONE outbound channel

Choose the single [CHANNEL] where you can actually reach this list and they'll actually read it: cold email, LinkedIn/DM, a warm intro, or a community post. One channel, done well and measured, beats five done half-heartedly. Match the channel to where [ICP] already pays attention.

Step 3 - Write a short, non-spammy message

Good early outreach is short, specific, and about them, not your product. Reference why you're reaching this person, name the [PROBLEM] in their words, and make a small, low-friction ask (usually a 15-minute conversation - not "buy now"). Use the good/bad examples in references. A draft is not a sent message - write three, pick the tightest, then send. Personalize the opening line; templated flattery reads as spam.

Step 4 - Run the conversation to a clear ask

The call has a job: confirm the problem, see if you're a fit, and make one explicit ask - a trial, a pilot, or a purchase. Use the qualifying questions in references to disqualify fast (your time is the scarce resource). Don't pitch into a vacuum; ask, listen, then ask for the close. If they're a fit, name the next step and a date. Vague "let's stay in touch" is a polite no.

Read the full file on GitHub · 89 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 89 lines · 125 tokens per session scan A 6de6285a0e7c

Subscribe to this mod's changes

find-first-customers is a skill published in the GitHub repository impactbrussels/FounderOS (2 stars, last pushed 2mo ago), licensed Apache-2.0. It adds 125 tokens to every session and 1,358 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.