landing-page-copy

Landing Page Copy

A first-time founder's landing page usually fails the same way: it talks about the product instead of the customer, lists features instead of outcomes, drowns the visitor in jargon, and asks them to do five things at once. A visitor decides in seconds whether to stay. This skill writes conversion-first copy - leading with the [ICP]'s problem and the outcome they want, one sharp headline, real proof, the top objection handled, and one call to action.

One page, one job. The page exists to move [ICP] to a single next action - not to explain everything [STARTUP_NAME] can do.

The method

Built on the Founder OS scaffold (High tier). Full section template, formulas and examples in references/landing-copy.md.

Step 1 - Lead with the problem and the outcome, not the product

The visitor cares about their problem, not your features. Open by naming [PROBLEM] in the [ICP]'s own words and the outcome they get - the after-state, the win. Features are evidence for the outcome; they are never the lead. Translate every feature into a "so you can…" benefit before it earns a place on the page.

Step 2 - Write the headline + subhead

The headline is the single most important line on the page. It must, in one read, say what this is, who it's for, and the outcome. The subhead earns the next scroll: it adds the how or the for whom the headline left out. Use the headline formulas in the reference, write 5-10 candidates, and pick the clearest - not the cleverest. Clarity beats clever, every time.

Step 3 - Build the body in order: problem → value → how it works → proof

Lay the page out as a logical argument the visitor can follow at a glance:

• Problem - agitate it just enough that they feel understood.
• Solution / value - the outcome, with features as supporting evidence.
• How it works - 3 simple steps so it feels achievable, not magical. Use the section-by-section template in the reference. Each section does one job and hands off to the next.