Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add impactbrussels/FounderOS --skill positioning-and-gtmgit clone --depth 1 https://github.com/impactbrussels/FounderOSWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/impactbrussels/founderos/positioning-and-gtm)<a href="https://agentmods.dev/skills/impactbrussels/founderos/positioning-and-gtm"><img src="https://agentmods.dev/badge/skills/impactbrussels/founderos/positioning-and-gtm/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/impactbrussels/founderos/positioning-and-gtm"><img src="https://agentmods.dev/badge/skills/impactbrussels/founderos/positioning-and-gtm.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00128 | $0.01311 |
| Opus 5 | $0.00064 | $0.00656 |
| Sonnet 5 | $0.00026 | $0.00262 |
| Haiku 4.5 | $0.00013 | $0.00131 |
Grade A, and why
positioning-and-gtm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 89 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Positioning and Go-To-Market
A first-time founder's instinct is to describe the product by its features and then try every channel at once. Both fail. Weak positioning makes customers do the work of figuring out why they should care - most won't. Spreading across ten channels means doing all of them badly. This skill forces the two decisions that matter most before launch: what you are in the customer's mind, and the one or two places you'll go to find them.
The method
Built on the Founder OS scaffold (High tier). Full frameworks in references/positioning.md.
Step 1 - Pin the ICP and the alternative they use today
Positioning is relative. You are not positioning in a vacuum - you're positioning against what
[ICP] does right now to solve [PROBLEM]. Name the competitive alternatives honestly:
a rival product, a manual workaround, a spreadsheet, a hire, or doing nothing. If you don't know
the real alternative, you can't claim to be better - research it first (the founder supplies the
domain; you supply the rigour).
Step 2 - Find the unique value, not the feature list
List your attributes (what's true about the product), then translate each into value (what
it lets the customer do or avoid). Keep only the attributes that competitive alternatives can't
easily claim. The intersection of "true about us" and "rivals can't say this" and "[ICP] cares"
is your differentiated value. Everything else is table stakes - mention it, don't lead with it.
Step 3 - Write the one-line positioning statement
Use the April Dunford structure (template in references): for [ICP] who [PROBLEM],
[STARTUP_NAME] is a [market category] that, unlike [alternatives], delivers [unique value].
The market category is a strategic choice - it sets the customer's expectations and the
comparison set. Pick the frame that makes your strengths obvious. Draft three; pick one.
A draft is not a decision - test the line on a real [ICP] before you commit.
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 89 lines · 128 tokens per session scan A ee25270ce7d2
positioning-and-gtm is a skill published in the GitHub repository impactbrussels/FounderOS (2 stars, last pushed 2mo ago), licensed Apache-2.0. It adds 128 tokens to every session and 1,311 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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