brand-setup

brand-setup is a skill for Claude Code from indranilbanerjee/digital-marketing-pro. It costs 148 tokens per session (1,689 once invoked), scanned A, original, MIT.

A brand-profile setup for marketing work. It records a business's identity, audience, voice, channels, goals, competitors, and relevant compliance markets.

In plain words
What is it for?
Creating or updating a brand profile, switching between clients, and defining how a brand should communicate.
Why use it?
It gives other marketing tasks shared information about the brand instead of making you repeat it each time.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: reads .claude/ paths.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the digital-marketing-pro plugin — 154 skills, 18 commands, 24 agents shipped together

Good fit Creating or updating a brand profile, switching between clients, and defining how a brand should communicate.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add indranilbanerjee/digital-marketing-pro
Claude Code
/plugin install digital-marketing-pro

Made for: Claude Code.

Or install digital-marketing-pro, the plugin that ships this one along with the rest of its 154 skills, 18 commands, 24 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-setup

README.md
[![agentmods](https://agentmods.dev/badge/skills/indranilbanerjee/digital-marketing-pro/brand-setup/github.svg)](https://agentmods.dev/skills/indranilbanerjee/digital-marketing-pro/brand-setup)
Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-setup

Your own site · 80×15
<a href="https://agentmods.dev/skills/indranilbanerjee/digital-marketing-pro/brand-setup"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/digital-marketing-pro/brand-setup.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 148 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,689 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00148 $0.01689
Opus 5 $0.00074 $0.00844
Sonnet 5 $0.00030 $0.00338
Haiku 4.5 $0.00015 $0.00169

Measured 11d ago against content hash da5d601923fd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-setup scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-setup/SKILL.md · 128 lines

How it starts

The opening of the file, as written. The whole thing — 128 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Setup — Interactive Brand Profiling

When to Use This Skill

  • User says "set up a new brand" or "create a brand profile"
  • User mentions a new client or project for marketing
  • User wants to switch between brands (agency use case)
  • User wants to update brand voice, audiences, or goals
  • First time using any marketing skill without an active brand

Setup Modes

Quick Setup (5 questions — recommended for getting started fast)

If the user wants to get started quickly, or says "quick setup", ask only these 5 essential questions:

  1. Brand name — "What's your brand or business name?"
  2. What you do — "In one sentence, what does [brand] do?" (extract industry, business model, USP)
  3. Target audience — "Who is your primary customer?" (extract B2B/B2C, demographics)
  4. Brand voice — "Pick 3 words that describe how your brand communicates" (map to formality/energy/humor/authority scales)
  5. Primary channel — "Where do you primarily market? (social media, email, SEO, paid ads, etc.)"

From these 5 answers, intelligently populate the full profile:

  • Infer industry, business model type, and compliance requirements
  • Map voice descriptors to the 1-10 scales (e.g., "professional" → formality: 8, "fun" → humor: 7)
  • Set sensible defaults for everything else
  • Tell the user: "Quick profile created! You can refine it anytime with /digital-marketing-pro:brand-setup --full"

Full Setup (17 questions — comprehensive profiling)

Use the full setup when:

  • User explicitly asks for detailed/full/comprehensive setup
  • User says "/digital-marketing-pro:brand-setup --full"
  • User wants to update specific sections of an existing profile

Process (Full Setup)

Step 1: Brand Identity

Ask the user one question at a time (don't overwhelm):

  1. Brand name: "What's the brand/company name?"
  2. Elevator pitch: "In one sentence, what does [brand] do?"
  3. USP: "What makes [brand] different from competitors?"
  4. Mission/Values: "What's the brand's mission? What values drive it?"

Read the full file on GitHub · 128 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 128 lines · 148 tokens per session scan A da5d601923fd

Subscribe to this mod's changes

brand-setup is a skill published in the GitHub repository indranilbanerjee/digital-marketing-pro (806 stars, last pushed 4d ago), licensed MIT. It adds 148 tokens to every session and 1,689 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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