campaign-plan

campaign-plan is a skill for Claude Code from indranilbanerjee/neels-plugins. It costs 30 tokens per session (815 once invoked), scanned A, original, MIT.

A campaign plan is a document for coordinating a marketing effort across several channels. It defines the goal, audience, product or service, budget, schedule, channel choices, restrictions, and measures of success.

In plain words
What is it for?
Use it to plan advertising, email, social, content, or other channel work, including audience segments, budget allocation, launch dates, and key performance indicators.
Why use it?
It turns a broad marketing goal into an executable plan with clear resources and deadlines. It also makes it easier to compare results with the intended outcomes.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: reads .claude/ paths.

Good fit Use it to plan advertising, email, social, content, or other channel work, including audience segments, budget allocation, launch dates, and key performance indicators.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/indranilbanerjee/neels-plugins/campaign-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add indranilbanerjee/neels-plugins --skill campaign-plan
Clone the repo
git clone --depth 1 https://github.com/indranilbanerjee/neels-plugins

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for campaign-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/campaign-plan/github.svg)](https://agentmods.dev/skills/indranilbanerjee/neels-plugins/campaign-plan)
Your own site
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/campaign-plan"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/campaign-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for campaign-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/campaign-plan"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/campaign-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 30 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 815 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00030 $0.00815
Opus 5.5 $0.00012 $0.00326
Sonnet 5.5 $0.00006 $0.00163
Haiku 4.5 $0.00003 $0.00081

Measured 2d ago against content hash cff6c1019433, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

campaign-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

hermes/digital-marketing-pro/strategy/skills/campaign-plan/SKILL.md · 55 lines

How it starts

The opening of the file, as written. The whole thing — 55 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/digital-marketing-pro:campaign-plan

Purpose

Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs.

Input Required

The user must provide (or will be prompted for):

  • Campaign goal: What the campaign should achieve (awareness, leads, sales, retention, etc.)
  • Product/service: What is being promoted
  • Target audience: Who the campaign is for (or use existing brand personas)
  • Budget: Total available budget or budget range
  • Timeline: Campaign duration or key dates (launch, event, season)
  • Constraints: Any channel restrictions, compliance requirements, or creative limitations

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Load shared planning references (don't re-derive them): Consume the campaign-orchestrator reference docs rather than duplicating their frameworks — skills/campaign-orchestrator/campaign-planning.md (planning framework), skills/campaign-orchestrator/channel-strategy.md (channel selection), skills/campaign-orchestrator/budget-allocation.md (budget-split heuristics), skills/campaign-orchestrator/utm-tracking.md (UTM naming conventions), and skills/campaign-orchestrator/abm-strategy.md (ABM). This skill produces the plan document; /digital-marketing-pro:campaign-orchestrator runs the broader multi-agent orchestration on top of the same references.
  3. Clarify campaign objective and classify as awareness, consideration, or conversion
  4. Define primary and secondary audience segments with targeting parameters
  5. Recommend channel mix based on audience behavior, budget, and objective
  6. Allocate budget across channels using expected CPM/CPC benchmarks for the industry
  7. Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up
  8. Define KPIs per channel and overall campaign success metrics
  9. Identify dependencies, risks, and contingency actions
  10. Output the full plan in a structured, actionable format

Read the full file on GitHub · 55 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 55 lines · 30 tokens per session scan A cff6c1019433

Subscribe to this mod's changes

campaign-plan is a skill published in the GitHub repository indranilbanerjee/neels-plugins (6 stars, last pushed 2d ago), licensed MIT. It adds 30 tokens to every session and 815 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-12.