Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add indranilbanerjee/neels-plugins --skill competitor-analysisgit clone --depth 1 https://github.com/indranilbanerjee/neels-pluginsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/indranilbanerjee/neels-plugins/competitor-analysis)<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/competitor-analysis"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/competitor-analysis/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/competitor-analysis"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/competitor-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00037 | $0.00652 |
| Opus 5.5 | $0.00015 | $0.00261 |
| Sonnet 5.5 | $0.00007 | $0.00130 |
| Haiku 4.5 | $0.00004 | $0.00065 |
Grade A, and why
competitor-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 53 lines — stays where its author put it; the contents beside it link to each section on GitHub.
/digital-marketing-pro:competitor-analysis
Purpose
Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.
Input Required
The user must provide (or will be prompted for):
- Competitors: 2-5 competitor names and/or URLs
- Analysis scope: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
- Key battleground keywords: Terms where the brand competes head-to-head
- Industry/category: For contextual benchmarking
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. - Content analysis: Content types, publishing frequency, top-performing content, content gaps, topic authority
- SEO analysis: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
- Paid advertising: Ad copy themes, landing page strategies, estimated spend, platform focus
- Social media: Platform presence, follower growth, engagement rates, content mix, posting cadence
- AI visibility: How competitors appear in AI answer engines versus the brand
- Pricing and positioning: Pricing models, value proposition, messaging frameworks, market positioning
- Synthesize findings into strategic opportunities and threats
- Generate actionable recommendations for competitive advantage
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 2d ago First seen · 53 lines · 37 tokens per session scan A 2133d65689d8
competitor-analysis is a skill published in the GitHub repository indranilbanerjee/neels-plugins (6 stars, last pushed 2d ago), licensed MIT. It adds 37 tokens to every session and 652 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-12.
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