content-brief

content-brief is a skill for Claude Code from indranilbanerjee/neels-plugins. It costs 28 tokens per session (961 once invoked), scanned A, original, MIT.

A structured plan for creating a piece of content, including its search terms, outline, audience, purpose, brand voice, and search-engine checklist. SEO means improving content so it can be found in search results.

In plain words
What is it for?
Prepare blog posts, landing pages, guides, or other content by defining keywords, search intent, funnel stage, structure, and requirements for the writer.
Why use it?
Writers often lack the audience, structure, and search requirements needed to produce a usable draft. This brief puts those decisions in one place before writing begins.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: reads .claude/ paths.

Good fit Prepare blog posts, landing pages, guides, or other content by defining keywords, search intent, funnel stage, structure, and requirements for the writer.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/indranilbanerjee/neels-plugins/content-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add indranilbanerjee/neels-plugins --skill content-brief
Clone the repo
git clone --depth 1 https://github.com/indranilbanerjee/neels-plugins

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/content-brief/github.svg)](https://agentmods.dev/skills/indranilbanerjee/neels-plugins/content-brief)
Your own site
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/content-brief"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/content-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-brief

Your own site · 80×15
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/content-brief"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/content-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 961 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.00961
Opus 5.5 $0.00011 $0.00384
Sonnet 5.5 $0.00006 $0.00192
Haiku 4.5 $0.00003 $0.00096

Measured 2d ago against content hash 41e24919b538, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

content-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

hermes/digital-marketing-pro/strategy/skills/content-brief/SKILL.md · 61 lines

How it starts

The opening of the file, as written. The whole thing — 61 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/digital-marketing-pro:content-brief

Purpose

Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications.

Input Required

The user must provide (or will be prompted for):

  • Topic or working title: What the content is about
  • Content type: Blog post, landing page, pillar page, guide, whitepaper, etc.
  • Target keyword(s): Primary keyword or topic cluster (or ask for research)
  • Target audience: Who this content is for
  • Funnel stage: Awareness, consideration, or decision
  • Competitive URLs: Optional — existing content to outperform

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Research keyword landscape: primary keyword, secondary keywords, related questions
  3. Analyze top-ranking content for the target keyword to identify gaps and opportunities
  4. Define content angle and unique value proposition versus existing results
  5. Build a detailed outline with H2/H3 structure, key points per section, and word count targets
  6. Specify on-page SEO requirements: title tag, meta description, URL slug, internal links, schema markup
  7. Document voice and tone guidelines specific to this piece
  8. Define success metrics: target ranking, traffic, engagement, conversions

Read the full file on GitHub · 61 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 61 lines · 28 tokens per session scan A 41e24919b538

Subscribe to this mod's changes

content-brief is a skill published in the GitHub repository indranilbanerjee/neels-plugins (6 stars, last pushed 2d ago), licensed MIT. It adds 28 tokens to every session and 961 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-12.