influencer-brief

influencer-brief is a skill for Claude Code from indranilbanerjee/neels-plugins. It costs 30 tokens per session (1,084 once invoked), scanned A, original, MIT.

An influencer campaign brief writer that sets out creator requirements, content guidance, approvals, disclosure rules, payment, and measurement. Influencers are creators who promote products or services to their audiences.

In plain words
What is it for?
Use it to plan creator selection, platforms, content types, budgets, campaign goals, delivery dates, and required disclosures.
Why use it?
It removes the need to assemble campaign expectations and compliance details from separate notes. A clear brief gives creators and the marketing team the same instructions.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: reads .claude/ paths.

Good fit Use it to plan creator selection, platforms, content types, budgets, campaign goals, delivery dates, and required disclosures.

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Install with agentmods
npx agentmods add skills/indranilbanerjee/neels-plugins/influencer-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add indranilbanerjee/neels-plugins --skill influencer-brief
Clone the repo
git clone --depth 1 https://github.com/indranilbanerjee/neels-plugins

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for influencer-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/influencer-brief/github.svg)](https://agentmods.dev/skills/indranilbanerjee/neels-plugins/influencer-brief)
Your own site
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/influencer-brief"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/influencer-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for influencer-brief

Your own site · 80×15
<a href="https://agentmods.dev/skills/indranilbanerjee/neels-plugins/influencer-brief"><img src="https://agentmods.dev/badge/skills/indranilbanerjee/neels-plugins/influencer-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 30 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,084 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00030 $0.01084
Opus 5.5 $0.00012 $0.00434
Sonnet 5.5 $0.00006 $0.00217
Haiku 4.5 $0.00003 $0.00108

Measured 2d ago against content hash 1f2208213be8, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

influencer-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

hermes/digital-marketing-pro/strategy/skills/influencer-brief/SKILL.md · 62 lines

How it starts

The opening of the file, as written. The whole thing — 62 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/digital-marketing-pro:influencer-brief

Purpose

Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.

Input Required

The user must provide (or will be prompted for):

  • Campaign objective: Awareness, engagement, conversions, content generation, or event promotion
  • Product/service: What the influencer will promote
  • Target audience: Who the campaign should reach
  • Platform(s): Instagram, TikTok, YouTube, X, LinkedIn, podcasts
  • Budget: Total influencer budget or per-creator range
  • Creator tier: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
  • Timeline: Campaign dates and content delivery deadlines
  • Content type: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
  3. Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
  4. Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
  5. Create content approval workflow: draft review, revision rounds, posting timeline
  6. Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
  7. Define usage rights: organic only, paid amplification, repurposing, duration
  8. Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV

Read the full file on GitHub · 62 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 62 lines · 30 tokens per session scan A 1f2208213be8

Subscribe to this mod's changes

influencer-brief is a skill published in the GitHub repository indranilbanerjee/neels-plugins (6 stars, last pushed 2d ago), licensed MIT. It adds 30 tokens to every session and 1,084 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-12.