ads

ads is a skill for Claude Code from Infrasity-Labs/dev-gtm-claude-skills. It costs 135 tokens per session (3,383 once invoked), scanned A, a copy of paid-ads, MIT.

A guide for managing paid advertising campaigns on platforms such as Google Ads, Meta, LinkedIn, and X.

In plain words
What is it for?
Use it to plan, create, optimize, and scale campaigns for awareness, traffic, leads, sales, or app installs.
Why use it?
It helps connect campaign decisions to goals, budgets, audiences, landing pages, and measures such as return on ad spend or cost per acquisition.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Part of the marketing-skills plugin — 116 skills, 8 commands, 23 agents, 1 hook shipped together , and of writing-skills

Good fit Use it to plan, create, optimize, and scale campaigns for awareness, traffic, leads, sales, or app installs.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/infrasity-labs/dev-gtm-claude-skills/ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill ads
Clone the repo
git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 116 skills, 8 commands, 23 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/ads/github.svg)](https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/ads)
Your own site
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/ads"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/ads"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 135 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,383 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 78% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00135 $0.03383
Opus 5 $0.00068 $0.01691
Sonnet 5 $0.00027 $0.00677
Haiku 4.5 $0.00014 $0.00338

Measured 12d ago against content hash 829495683c0d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

78% identical to paid-ads — 112 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/ads/SKILL.md · 398 lines

How it starts

The opening of the file, as written. The whole thing — 398 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Campaign Goals

  • What's the primary objective? (Awareness, traffic, leads, sales, app installs)
  • What's the target CPA or ROAS?
  • What's the monthly/weekly budget?
  • Any constraints? (Brand guidelines, compliance, geographic)

2. Product & Offer

  • What are you promoting? (Product, free trial, lead magnet, demo)
  • What's the landing page URL?
  • What makes this offer compelling?

3. Audience

  • Who is the ideal customer?
  • What problem does your product solve for them?
  • What are they searching for or interested in?
  • Do you have existing customer data for lookalikes?

4. Current State

  • Have you run ads before? What worked/didn't?
  • Do you have existing pixel/conversion data?
  • What's your current funnel conversion rate?

Platform Selection Guide

Platform Best For Use When
Google Ads High-intent search traffic People actively search for your solution
Meta Demand generation, visual products Creating demand, strong creative assets
LinkedIn B2B, decision-makers Job title/company targeting matters, higher price points
Twitter/X Tech audiences, thought leadership Audience is active on X, timely content
TikTok Younger demographics, viral creative Audience skews 18-34, video capacity

Campaign Structure Best Practices

Account Organization

Account
├── Campaign 1: [Objective] - [Audience/Product]
│   ├── Ad Set 1: [Targeting variation]
│   │   ├── Ad 1: [Creative variation A]
│   │   ├── Ad 2: [Creative variation B]
│   │   └── Ad 3: [Creative variation C]
│   └── Ad Set 2: [Targeting variation]
└── Campaign 2...

Read the full file on GitHub · 398 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 398 lines · 135 tokens per session scan A 829495683c0d

Subscribe to this mod's changes

ads is a skill published in the GitHub repository Infrasity-Labs/dev-gtm-claude-skills (124 stars, last pushed 2mo ago), licensed MIT. It adds 135 tokens to every session and 3,383 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 78% identical to paid-ads, differing in 112 lines, and is treated as a copy.

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