analytics

analytics is a skill for Claude Code from Infrasity-Labs/dev-gtm-claude-skills. It costs 130 tokens per session (1,836 once invoked), scanned A, a copy of analytics, MIT.

Instructions for setting up and improving analytics, which means collecting data about how people use a product or website. They cover tools and practices such as Google Analytics 4, event tracking, conversion tracking, UTM campaign labels, and Google Tag Manager.

In plain words
What is it for?
They are for planning what to measure, defining events and conversions, reviewing existing tracking, and implementing a consistent measurement setup.
Why use it?
They help connect collected data to real product or marketing decisions instead of gathering measurements with no clear purpose.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Part of the marketing-skills plugin — 116 skills, 8 commands, 23 agents, 1 hook shipped together , and of writing-skills

Good fit They are for planning what to measure, defining events and conversions, reviewing existing tracking, and implementing a consistent measurement setup.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/infrasity-labs/dev-gtm-claude-skills/analytics
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill analytics
Clone the repo
git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 116 skills, 8 commands, 23 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for analytics

README.md
[![agentmods](https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/analytics/github.svg)](https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/analytics)
Your own site
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/analytics"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/analytics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for analytics

Your own site · 80×15
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/analytics"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/analytics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,836 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 95% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.01836
Opus 5 $0.00065 $0.00918
Sonnet 5 $0.00026 $0.00367
Haiku 4.5 $0.00013 $0.00184

Measured 11d ago against content hash e23d3724db37, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

analytics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

95% identical to analytics — 13 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/analytics/SKILL.md · 300 lines

How it starts

The opening of the file, as written. The whole thing — 300 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing tracking, understand:

  1. Business Context - What decisions will this data inform? What are key conversions?
  2. Current State - What tracking exists? What tools are in use?
  3. Technical Context - What's the tech stack? Any privacy/compliance requirements?

Core Principles

1. Track for Decisions, Not Data

  • Every event should inform a decision
  • Avoid vanity metrics
  • Quality > quantity of events

2. Start with the Questions

  • What do you need to know?
  • What actions will you take based on this data?
  • Work backwards to what you need to track

3. Name Things Consistently

  • Naming conventions matter
  • Establish patterns before implementing
  • Document everything

4. Maintain Data Quality

  • Validate implementation
  • Monitor for issues
  • Clean data > more data

Tracking Plan Framework

Structure

Event Name | Category | Properties | Trigger | Notes
---------- | -------- | ---------- | ------- | -----

Event Types

Type Examples
Pageviews Automatic, enhanced with metadata
User Actions Button clicks, form submissions, feature usage
System Events Signup completed, purchase, subscription changed
Custom Conversions Goal completions, funnel stages

For comprehensive event lists: See references/event-library.md


Event Naming Conventions

Recommended Format: Object-Action

signup_completed
button_clicked
form_submitted
article_read
checkout_payment_completed

Read the full file on GitHub · 300 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 300 lines · 130 tokens per session scan A e23d3724db37

Subscribe to this mod's changes

analytics is a skill published in the GitHub repository Infrasity-Labs/dev-gtm-claude-skills (124 stars, last pushed 2mo ago), licensed MIT. It adds 130 tokens to every session and 1,836 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 95% identical to analytics, differing in 13 lines, and is treated as a copy.

Related

Other skills, from other repositories

geo-audit

Full website GEO+SEO audit with parallel subagent delegation. Orchestrates a comprehensive Generative Engine Optimization audit across AI citability, platform analysis, technical infrastructure, content quality, and schema markup. Produces a composite GEO Score (0-100) with prioritized action plan.

techhorizonlabs/thl-open · 60 tokens

geo

GEO-first SEO analysis tool. Optimizes websites for AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations. Performs full GEO audits, citability scoring, AI crawler analysis, llms.txt generation, brand mention scanning, platform-specific…

techhorizonlabs/thl-open · 139 tokens

geo-brand-mentions

Brand mention and authority scanner for AI visibility. Analyzes brand presence across platforms that AI models rely on for entity recognition and citation decisions. Produces a Brand Authority Score (0-100) with platform-specific recommendations.

techhorizonlabs/thl-open · 49 tokens

geo-llmstxt

Analyzes and generates llms.txt files -- the emerging standard for helping AI systems understand website structure and content. Can validate existing llms.txt files or generate new ones from scratch by crawling the site.

techhorizonlabs/thl-open · 46 tokens

agent-readiness-scan

Use when a client audit, GEO/AI-visibility snapshot, or remediation re-scan needs the Cloudflare agent-readiness score from isitagentready.com — e.g. Theo client audits, "is the site agent-ready", markdown negotiation / MCP / llms.txt / Content-Signal checks, or tracking score deltas after Tier 0/1 fixes.

techhorizonlabs/thl-open · 79 tokens

found-by-ai

Measure whether AI engines actually recommend a business when buyers ask. Runs the free live scan at areyoufoundbyai.com (no auth, 60s), reads the verdict and the rivals AI names instead, hands back the fix plan, and wires monitored sites into a fix-and-re-measure loop over MCP.

techhorizonlabs/thl-open · 67 tokens