brand

brand is a skill for Claude Code from Infrasity-Labs/dev-gtm-claude-skills. It costs 35 tokens per session (662 once invoked), scanned A, a copy of brand, MIT.

A set of guidelines and tools for defining a brand's voice, visual identity, messages, and approved assets.

In plain words
What is it for?
Use it to maintain brand guidelines, manage colors and typography, organize assets, and check brand compliance.
Why use it?
It keeps content and design decisions consistent across people and projects.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the marketing-skills plugin — 116 skills, 8 commands, 23 agents, 1 hook shipped together , and of writing-skills

Good fit Use it to maintain brand guidelines, manage colors and typography, organize assets, and check brand compliance.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/infrasity-labs/dev-gtm-claude-skills/brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill brand
Clone the repo
git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 116 skills, 8 commands, 23 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/brand/github.svg)](https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/brand)
Your own site
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/brand"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/brand"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 662 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 97% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00035 $0.00662
Opus 5 $0.00017 $0.00331
Sonnet 5 $0.00007 $0.00132
Haiku 4.5 $0.00003 $0.00066

Measured 9d ago against content hash 5f6538d1bf2f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

The scan reads SKILL.md. This mod also ships 4 executable files (scripts/extract-colors.cjs, scripts/inject-brand-context.cjs, scripts/sync-brand-to-tokens.cjs, …), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

97% identical to brand — 8 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/brand/SKILL.md · 94 lines

How it starts

The opening of the file, as written. The whole thing — 94 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

  • Brand voice definition and content tone guidance
  • Visual identity standards and style guide development
  • Messaging framework creation
  • Brand consistency review and audit
  • Asset organization, naming, and approval
  • Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

  • docs/brand-guidelines.md → Source of truth
  • assets/design-tokens.json → Token definitions
  • assets/design-tokens.css → CSS variables

Subcommands

Subcommand Description Reference
update Update brand identity and sync to all design systems references/update.md

References

Topic File
Voice Framework references/voice-framework.md
Visual Identity references/visual-identity.md
Messaging references/messaging-framework.md
Consistency references/consistency-checklist.md
Guidelines Template references/brand-guideline-template.md
Asset Organization references/asset-organization.md
Color Management references/color-palette-management.md
Typography references/typography-specifications.md
Logo Usage references/logo-usage-rules.md
Approval Checklist references/approval-checklist.md

Scripts

Script Purpose
scripts/inject-brand-context.cjs Extract brand context for prompt injection
scripts/sync-brand-to-tokens.cjs Sync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjs Validate asset naming, size, format
scripts/extract-colors.cjs Extract and compare colors against palette

Read the full file on GitHub · 94 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 94 lines · 35 tokens per session scan A 5f6538d1bf2f

Subscribe to this mod's changes

brand is a skill published in the GitHub repository Infrasity-Labs/dev-gtm-claude-skills (124 stars, last pushed 2mo ago), licensed MIT. It adds 35 tokens to every session and 662 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 97% identical to brand, differing in 8 lines, and is treated as a copy.

Related

Other skills, from other repositories

sxo

Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits the full journey from the SERP click to the on-page goal: SERP click-through factors (title/meta/rich results that win the click), then post-click experience signals that keep users and drive conversions — above-the-fold relevance and…

nowork-studio/notfair-plugin · 235 tokens

geo-audit

Full website GEO+SEO audit with parallel subagent delegation. Orchestrates a comprehensive Generative Engine Optimization audit across AI citability, platform analysis, technical infrastructure, content quality, and schema markup. Produces a composite GEO Score (0-100) with prioritized action plan.

techhorizonlabs/thl-open · 60 tokens

geo

GEO-first SEO analysis tool. Optimizes websites for AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations. Performs full GEO audits, citability scoring, AI crawler analysis, llms.txt generation, brand mention scanning, platform-specific…

techhorizonlabs/thl-open · 139 tokens

geo-brand-mentions

Brand mention and authority scanner for AI visibility. Analyzes brand presence across platforms that AI models rely on for entity recognition and citation decisions. Produces a Brand Authority Score (0-100) with platform-specific recommendations.

techhorizonlabs/thl-open · 49 tokens

geo-llmstxt

Analyzes and generates llms.txt files -- the emerging standard for helping AI systems understand website structure and content. Can validate existing llms.txt files or generate new ones from scratch by crawling the site.

techhorizonlabs/thl-open · 46 tokens

agent-readiness-scan

Use when a client audit, GEO/AI-visibility snapshot, or remediation re-scan needs the Cloudflare agent-readiness score from isitagentready.com — e.g. Theo client audits, "is the site agent-ready", markdown negotiation / MCP / llms.txt / Content-Signal checks, or tracking score deltas after Tier 0/1 fixes.

techhorizonlabs/thl-open · 79 tokens