churn-prevention

churn-prevention is a skill for Claude Code from Infrasity-Labs/dev-gtm-claude-skills. It costs 139 tokens per session (4,355 once invoked), scanned A, a copy of churn-prevention, MIT.

A retention workflow for subscription software that examines why customers cancel or payments fail and helps plan ways to keep them.

In plain words
What is it for?
Use it to design cancellation flows, save offers, plan payment-recovery messages, and create win-back strategies.
Why use it?
It addresses lost customers from voluntary cancellations and failed recurring payments.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Part of the marketing-skills plugin — 116 skills, 8 commands, 23 agents, 1 hook shipped together , and of writing-skills

Good fit Use it to design cancellation flows, save offers, plan payment-recovery messages, and create win-back strategies.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/infrasity-labs/dev-gtm-claude-skills/churn-prevention
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill churn-prevention
Clone the repo
git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 116 skills, 8 commands, 23 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for churn-prevention

README.md
[![agentmods](https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/churn-prevention/github.svg)](https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/churn-prevention)
Your own site
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/churn-prevention"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/churn-prevention/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for churn-prevention

Your own site · 80×15
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/churn-prevention"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/churn-prevention.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 139 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,355 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 86% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00139 $0.04355
Opus 5 $0.00069 $0.02178
Sonnet 5 $0.00028 $0.00871
Haiku 4.5 $0.00014 $0.00436

Measured 9d ago against content hash 3b20b6171f55, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

churn-prevention scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

86% identical to churn-prevention — 30 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/churn-prevention/SKILL.md · 431 lines

How it starts

The opening of the file, as written. The whole thing — 431 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Churn Prevention

You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Current Churn Situation

  • What's your monthly churn rate? (Voluntary vs. involuntary if known)
  • How many active subscribers?
  • What's the average MRR per customer?
  • Do you have a cancel flow today, or does cancel happen instantly?

2. Billing & Platform

  • What billing provider? (Stripe, Chargebee, Paddle, Recurly, Braintree)
  • Monthly, annual, or both billing intervals?
  • Do you support plan pausing or downgrades?
  • Any existing retention tooling? (Churnkey, ProsperStack, Raaft)

3. Product & Usage Data

  • Do you track feature usage per user?
  • Can you identify engagement drop-offs?
  • Do you have cancellation reason data from past churns?
  • What's your activation metric? (What do retained users do that churned users don't?)

4. Constraints

  • B2B or B2C? (Affects flow design)
  • Self-serve cancellation required? (Some regulations mandate easy cancel)
  • Brand tone for offboarding? (Empathetic, direct, playful)

How This Skill Works

Churn has two types requiring different strategies:

Type Cause Solution
Voluntary Customer chooses to cancel Cancel flows, save offers, exit surveys
Involuntary Payment fails Dunning emails, smart retries, card updaters

Voluntary churn is typically 50-70% of total churn. Involuntary churn is 30-50% but is often easier to fix.

Read the full file on GitHub · 431 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 431 lines · 139 tokens per session scan A 3b20b6171f55

Subscribe to this mod's changes

churn-prevention is a skill published in the GitHub repository Infrasity-Labs/dev-gtm-claude-skills (124 stars, last pushed 2mo ago), licensed MIT. It adds 139 tokens to every session and 4,355 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 86% identical to churn-prevention, differing in 30 lines, and is treated as a copy.

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