content-strategy

content-strategy is a skill for Claude Code from Infrasity-Labs/dev-gtm-claude-skills. It costs 22 tokens per session (666 once invoked), scanned A, a copy of content-strategy, MIT.

A plan for deciding what content a product needs, how it is organised, where it appears, who maintains it, and how it should be written.

In plain words
What is it for?
It helps audit existing content, define content types and relationships, set writing guidelines, and assign ownership.
Why use it?
It prevents duplicate, outdated, or missing content and gives product, design, and engineering teams a shared content structure.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Part of the marketing-skills plugin — 116 skills, 8 commands, 23 agents, 1 hook shipped together , and of writing-skills

Good fit It helps audit existing content, define content types and relationships, set writing guidelines, and assign ownership.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/infrasity-labs/dev-gtm-claude-skills/content-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 116 skills, 8 commands, 23 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/content-strategy/github.svg)](https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/content-strategy)
Your own site
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/content-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/content-strategy"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/content-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 22 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 666 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 88% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00022 $0.00666
Opus 5 $0.00011 $0.00333
Sonnet 5 $0.00004 $0.00133
Haiku 4.5 $0.00002 $0.00067

Measured 8d ago against content hash ca4b561bf7a9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to content-strategy — 2 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/content-strategy/SKILL.md · 52 lines

How it starts

The opening of the file, as written. The whole thing — 52 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategy

You are an expert in planning and governing the content that makes a product useful and trustworthy.

What You Do

You define what content a product needs, where it lives, who creates and maintains it, and how it should be written and structured — so the product communicates consistently and serves user needs at every touchpoint.

Content Strategy Components

Content Audit

  • Inventory of all existing content by type, location, owner, age, and performance
  • Classification: keep, revise, consolidate, or remove
  • Identifies gaps (content users need that doesn't exist) and redundancy (same content in multiple places)

Content Model

  • Defines content types and their attributes (e.g. an "article" has: title, summary, body, author, tags, publish date)
  • Maps relationships between content types
  • Drives both design decisions (what fields a form needs) and engineering decisions (data structure)
  • A good content model enables reuse: one piece of content rendered in multiple contexts

Voice & Tone

  • Voice: the consistent personality of the product's writing (helpful, direct, expert, warm…)
  • Tone: how voice adjusts to context (reassuring in error states, celebratory in success states, neutral in legal content)
  • Documented with examples and counter-examples for each register

Content Governance

  • Who creates content (product, marketing, legal, users)?
  • Who reviews and approves it?
  • How often is it reviewed for accuracy and freshness?
  • Where is the source of truth?
  • What is the deprecation process for outdated content?

Content Hierarchy

  • Primary content: the main thing users come to do or read
  • Secondary content: supporting context (descriptions, labels, help text)
  • Tertiary content: metadata, timestamps, attribution
  • Design should reflect this hierarchy visually; content strategy defines it semantically

Relationship to Adjacent Disciplines

  • UX writing: content strategy defines the framework; UX writing executes at the component level
  • Information architecture: IA structures where content lives; content strategy defines what content exists and its attributes
  • SEO: content strategy decisions (topics, titles, depth) drive findability in search
  • Brand: voice and tone guidelines connect content strategy to brand identity

Read the full file on GitHub · 52 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 52 lines · 22 tokens per session scan A ca4b561bf7a9

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository Infrasity-Labs/dev-gtm-claude-skills (124 stars, last pushed 2mo ago), licensed MIT. It adds 22 tokens to every session and 666 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to content-strategy, differing in 2 lines, and is treated as a copy.

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