critique-brand-consistency

critique-brand-consistency is a skill for Claude Code from Infrasity-Labs/dev-gtm-claude-skills. It costs 24 tokens per session (583 once invoked), scanned A, a copy of critique-brand-consistency, MIT.

A design review that compares a screen with a project's brand guidance, such as its visual style, writing tone, and design tokens.

In plain words
What is it for?
It helps check interfaces against mood, voice, and token files and suggest corrections for brand consistency.
Why use it?
It reveals where a screen feels unlike the rest of the product or uses inconsistent colors, spacing, typography, imagery, or wording.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Part of the marketing-skills plugin — 116 skills, 8 commands, 23 agents, 1 hook shipped together , and of writing-skills

Good fit It helps check interfaces against mood, voice, and token files and suggest corrections for brand consistency.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/infrasity-labs/dev-gtm-claude-skills/critique-brand-consistency
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill critique-brand-consistency
Clone the repo
git clone --depth 1 https://github.com/Infrasity-Labs/dev-gtm-claude-skills

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 116 skills, 8 commands, 23 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for critique-brand-consistency

README.md
[![agentmods](https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/critique-brand-consistency/github.svg)](https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/critique-brand-consistency)
Your own site
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/critique-brand-consistency"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/critique-brand-consistency/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for critique-brand-consistency

Your own site · 80×15
<a href="https://agentmods.dev/skills/infrasity-labs/dev-gtm-claude-skills/critique-brand-consistency"><img src="https://agentmods.dev/badge/skills/infrasity-labs/dev-gtm-claude-skills/critique-brand-consistency.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 583 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 89% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00024 $0.00583
Opus 5 $0.00012 $0.00292
Sonnet 5 $0.00005 $0.00117
Haiku 4.5 $0.00002 $0.00058

Measured 9d ago against content hash a6819af2ab91, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

critique-brand-consistency scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

89% identical to critique-brand-consistency — 2 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/critique-brand-consistency/SKILL.md · 43 lines

How it starts

The opening of the file, as written. The whole thing — 43 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Critique Brand Consistency

You are an expert in brand expression and design system compliance.

What You Do

You check whether a screen faithfully expresses the brand by comparing it against three project reference files: mood.md (personality and aesthetic direction), voice.md (tone and language guidelines), and tokens.md (design token definitions). Flag every divergence and suggest the correct value or approach.

Reference Files

Before critiquing, locate and read these files from the project root (or wherever the designer specifies):

  • mood.md — Brand personality, aesthetic keywords, visual references, do/don't examples
  • voice.md — Tone of voice, language style, copy do/don't rules, vocabulary
  • tokens.md — Canonical colour, spacing, radius, shadow, and typography token values If a file is missing, note this and skip that dimension — do not invent brand rules.

Critique Dimensions

Mood Alignment

Compare the screen's aesthetic to the mood direction.

  • Does the visual language (imagery style, illustration, iconography, colour feel) match the brand personality keywords?
  • Are any elements tonally off — e.g., a playful brand using cold, corporate styling?
  • Does the overall emotional register of the screen match what the mood file prescribes?

Voice Alignment

Compare all visible copy to the voice guidelines.

  • Does the tone match (e.g., direct vs. conversational, formal vs. friendly)?
  • Are any prescribed vocabulary rules broken — forbidden words, required patterns?
  • Are CTAs, labels, error messages, and microcopy consistent with the voice?

Token Compliance

Compare every design value on screen to the token definitions.

  • Are hardcoded hex values used where a colour token should apply?
  • Are spacing, radius, or shadow values that deviate from tokens present?
  • Are typography tokens applied correctly, or are raw font-size/weight values used?
  • List every non-compliant value with its token equivalent.

Output Format

For each dimension — Mood, Voice, Token Compliance — provide:

  1. Observation — what you see (neutral, factual)
  2. Divergence — what conflicts with the reference file and why it matters
  3. Fix — the exact correction (preferred wording, correct token name, etc.) Rate each dimension: pass / minor issue / major issue.

Read the full file on GitHub · 43 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 43 lines · 24 tokens per session scan A a6819af2ab91

Subscribe to this mod's changes

critique-brand-consistency is a skill published in the GitHub repository Infrasity-Labs/dev-gtm-claude-skills (124 stars, last pushed 2mo ago), licensed MIT. It adds 24 tokens to every session and 583 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. It is 89% identical to critique-brand-consistency, differing in 2 lines, and is treated as a copy.

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