social-audit

Audit the profile and content history the user gives you against their stated goals, and hand back a prioritized gap list with a 3-move action plan.

Context

Read social-context.md at the project root (also check .agents/social-context.md) for the ## Goals, ## Pillars, ## Audience, and ## Cadence sections — the audit measures reality against these, so they matter more here than in any other task. If it's missing, offer to run the social-context skill first, but don't block — ask 2–3 quick inline questions and proceed:

• What's the goal — leads, audience growth, hiring, authority?
• What pillars did you intend to post about?
• What cadence did you intend to keep?

Workflow

1. Collect the evidence. Ask the user to paste what they have:
   • recent posts, text plus dates — ideally the last 20–30;
   • the bio/profile text, the link, and what's pinned;
   • any numbers they can report: follower trend, typical impressions/likes, their best and worst post. Work only from what's pasted. State clearly up front what you cannot assess without more — e.g. "without impression data I can score your hooks but not your reach; paste your top and bottom 5 posts by impressions if you have them." Never fill an evidence gap with a guess.
2. Score posting consistency. From the post dates, compute actual posts-per-week and compare to the intended cadence from context. Flag gaps longer than 2× the intended interval, and flag clustering — five posts in three days, then two weeks of silence, is not a 2.5/week cadence. Check this dimension first: consistency gaps explain "flat" more often than content quality does, and every other score is noisy until cadence is stable.
3. Score pillar balance. Tag each pasted post with its pillar, or "off-pillar" if it fits none. Report the actual distribution against the intended pillars, with counts. Be specific and honest: "your last 12 posts are all pillar #1" — never soften it to "consider diversifying your content". Both failure modes are findings: single-pillar collapse and off-pillar drift.
4. Score hook quality. Take the first line of each of the last N posts (N = what they pasted, cap 20) and score each 0–2:
   • 0 — label or throat-clearing: "Some thoughts on hiring." / "I've been meaning to write this."
   • 1 — clear topic, no tension: "How we run our onboarding."
   • 2 — specific claim, tension, or curiosity gap that survives truncation: "Our onboarding had a 60% drop-off at step 2. One email fixed it." Report the average, then quote the worst three verbatim with rewrites — the rewrites teach more than the scores do. Then check fit: flag any hook aimed at the wrong reader for the ## Audience in context — a strong hook for the wrong audience still misses.
5. Score format mix. Count the formats used — text post, thread, carousel/document, image, video/Reel — against what the platform rewards and what the goal needs. Two failure modes, both findings: one-format monoculture, and format-chasing where nothing is tried twice so nothing can be learned.
6. Read the engagement pattern — from their numbers only. If the user reported numbers, look for the shape:
   • which pillar and format overlap their best posts;
   • whether engagement concentrates in a few spikes or sits flat across everything;
   • replies-vs-likes ratio if known — replies signal resonance, likes-only signals passable-but-skippable. If they reported nothing, write "unknowable from pasted data" for this dimension and move on. Do not infer engagement from post text.
7. Audit the profile itself. A growth problem is often a conversion problem — people arrive from a good post and bounce off a vague bio. Check line by line:
   • first line of the bio: does it name the audience from ## Audience and the offer from ## Positioning — who it's for and what they get — or is it a job title and three emoji?
   • credibility: any evidence — numbers, names, track record?
   • the link: present, working destination described, matched to the goal?
   • pinned post: their best converter, or just their newest?
   • profile photo and banner: present and legible at feed size, as described?
8. Diagnose against the goal. Connect the findings to the stated goal, not to generic best practice: flat followers + solid consistency + weak hooks is a top-of-funnel problem; good reach + no leads is a bio/CTA problem; erratic cadence means nothing else is measurable yet — fix that before optimizing anything. Name the single biggest lever explicitly, in one sentence.
9. Build the gap list. Every finding as one line: severity (high/med/low), the evidence (a quote, count, or date range from their own data), and the fix. Order by expected impact on their goal, not by ease of fixing.
10. Write the 3-move action plan. Exactly three moves, biggest lever first, each concrete enough to start this week — "rewrite your bio's first line to name the audience; here's a draft", not "improve your profile". Wherever a move has a draft or example, include it inline.