social-repurpose

Given one long-form source, extract 5–8 atomic ideas, match each to the format it is strongest in, draft everything, and lay it out as a 7-day content plan.

Context

Read social-context.md (also check .agents/social-context.md) before mining. You need:

• Brand voice: register, person, how spiky the takes are allowed to be
• Audience: what they already know, so drafts do not re-explain basics
• ## Platforms: which platforms matter, to weight the format mix
• Content pillars, if present — ideas that fit a pillar get priority when you must cut
• The Never list: screen mined ideas against it before drafting — spiky mining is exactly what crosses red lines

If the file is missing, offer to run the social-context skill first — but do not block. Ask two or three quick questions inline (Which platforms matter most? Who is the audience? Personal or company voice?) and proceed.

Workflow

1. Ingest the full source. Read the whole transcript or post, not the intro. In transcripts, the best material hides in asides, tangents, and answers to the second-to-last question — the parts the author did not know were good.
2. Mine 5–8 distinct atomic ideas. Hunt specifically for: quotable one-liners, hard numbers and results, contrarian moments (where the author disagrees with common advice), stories with a turn, and step-by-step fragments that stand alone. Log each as one sentence plus the source excerpt that backs it.
3. Deduplicate ruthlessly. Two ideas that would produce the same hook are one idea. If you cannot find five genuinely distinct ideas, say so and deliver fewer, stronger pieces rather than padding.
4. Map ideas to formats by strength, not availability:
   • Story with a turn → LinkedIn post (LinkedIn rewards narrative + lesson)
   • Hard number or surprising result → single X post (the number is the hook)
   • Step-by-step or list fragment → Instagram carousel or X thread
   • Contrarian take → LinkedIn post or X post, wherever the audience holds the belief being attacked
   • Visual or demonstrable moment → short-video beat sheet
5. Draft the standard week's mix, adjusted to the platforms in social-context:
   • 2 LinkedIn posts from different angles — never two takes on the same idea; each with a fold-surviving hook line and one lesson.
   • 1 X thread — 3–7 tweets, first tweet works alone, strongest material in the back half.
   • 3 single X posts — each built on one number, quote, or take; no hashtags.
   • 1 Instagram carousel outline — cover hook + 6–8 one-idea slides + recap + CTA, slide text ≤25 words.
   • 1 short-video script beat sheet — hook ≤3 seconds, 3–5 beats, spoken-word phrasing, on-screen text cues, ≤60 seconds total.
6. Make every piece stand alone. No "as I wrote in my blog", no "in this week's episode", no numbering that implies a series. Each draft is written as if the idea occurred to the author this morning. Full context lives inside the draft.
7. Run a voice pass. Repurposed content drifts toward summary-voice — flat, third-person, hedged. Rewrite anything that reads like a book report until it sounds like the person in social-context talking. First-person specifics ("we shipped", "I was wrong") are the tell that it worked. Check every quote against the source: verbatim or clearly paraphrased, never a misattributed punch-up.
8. Spread the week. Assign each piece a day:
   • Lead Monday with the strongest LinkedIn post; put the X thread mid-week when feeds are busiest.
   • Never place two pieces derived from the same idea on adjacent days.
   • Keep the carousel and the video on different days so the heavier formats do not stack.
   • Vary platform day to day — three consecutive X days starves the other channels.
9. Sanity-check coverage and constraints. Every atomic idea from step 2 is either used exactly once or explicitly parked in a leftovers list. No idea is used twice in the same week, and no draft exists that does not trace back to a mined idea. Then check each draft against its row in the Quality bar and fix any that misses its format constraint.