audience-targeting

audience-targeting is a skill for Claude Code from itallstartedwithaidea/agent-skills. It costs 31 tokens per session (2,576 once invoked), scanned A, original, MIT.

A guide to choosing and organizing audiences in Google Ads, from broad groups of potential customers to people who have already interacted with a business. It covers audience types such as remarketing lists, customer matching, and custom-intent groups.

In plain words
What is it for?
Use it to plan prospecting and remarketing audiences, create layered targeting strategies, and provide audience signals for Performance Max campaigns.
Why use it?
It helps you navigate Google Ads' many audience options and match them to different stages of the buying process. This reduces guesswork when deciding who should see each campaign.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code; mentions Codex.

Part of the google-ads-skills plugin — 12 skills shipped together , and of all-skills

Good fit Use it to plan prospecting and remarketing audiences, create layered targeting strategies, and provide audience signals for Performance Max campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/itallstartedwithaidea/agent-skills/audience-targeting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add itallstartedwithaidea/agent-skills --skill audience-targeting
Clone the repo
git clone --depth 1 https://github.com/itallstartedwithaidea/agent-skills

Made for: Claude Code.

Or install google-ads-skills, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for audience-targeting

README.md
[![agentmods](https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/audience-targeting/github.svg)](https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/audience-targeting)
Your own site
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/audience-targeting"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/audience-targeting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for audience-targeting

Your own site · 80×15
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/audience-targeting"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/audience-targeting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 31 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,576 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00031 $0.02576
Opus 5 $0.00015 $0.01288
Sonnet 5 $0.00006 $0.00515
Haiku 4.5 $0.00003 $0.00258

Measured 9d ago against content hash f6e95673466d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

audience-targeting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/google-ads/audience-targeting/SKILL.md · 294 lines

How it starts

The opening of the file, as written. The whole thing — 294 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audience Targeting

Part of Agent Skills™ by googleadsagent.ai™

Description

The Audience Targeting skill orchestrates Google Ads' full audience ecosystem to reach the right users at every stage of the conversion funnel. From broad prospecting with in-market and custom intent audiences to surgical remarketing with customer match and dynamic lists, this skill builds layered audience strategies that maximize reach efficiency while maintaining conversion quality.

Google Ads offers an increasingly complex audience taxonomy: in-market audiences (users actively researching products), custom intent audiences (defined by keywords and URLs), custom affinity audiences (defined by interests and behaviors), similar/lookalike audiences, customer match (first-party data uploads), remarketing lists (website visitors, app users, YouTube viewers), and combined audiences (boolean logic across segments). The skill navigates this complexity by mapping each audience type to its optimal funnel position and campaign objective.

For Performance Max campaigns, audience signals are particularly critical. While PMax uses automated targeting, the quality of audience signals dramatically influences where Google's algorithms focus initial exploration. This skill builds optimized audience signal packages combining first-party data, custom segments, and Google audiences to accelerate PMax learning phases and improve signal quality throughout the campaign lifecycle.

Use When

  • User asks about "audience targeting" or "audience strategy"
  • User mentions "remarketing lists" or "retargeting setup"
  • User wants to create "custom audiences" or "custom intent audiences"
  • User asks about "in-market audiences" or "affinity audiences"
  • User mentions "customer match" or "first-party data upload"
  • User asks about "audience signals" for Performance Max
  • User wants to "build lookalike audiences" or "similar audiences"
  • User mentions "audience segmentation" or "audience layering"
  • User asks to "expand reach" while maintaining conversion quality

Read the full file on GitHub · 294 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 294 lines · 31 tokens per session scan A f6e95673466d

Subscribe to this mod's changes

audience-targeting is a skill published in the GitHub repository itallstartedwithaidea/agent-skills (37 stars, last pushed 4mo ago), licensed MIT. It adds 31 tokens to every session and 2,576 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.