Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx agentmods add skills/itallstartedwithaidea/agent-skills/competitor-analysisnpx skills add itallstartedwithaidea/agent-skills --skill competitor-analysisgit clone --depth 1 https://github.com/itallstartedwithaidea/agent-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/competitor-analysis)<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/competitor-analysis"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/competitor-analysis.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00019 | $0.02166 |
| Opus 5 | $0.00010 | $0.01083 |
| Sonnet 5 | $0.00004 | $0.00433 |
| Haiku 4.5 | $0.00002 | $0.00217 |
Grade A, and why
competitor-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 242 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Competitor Analysis
Part of Agent Skills™ by googleadsagent.ai™
Description
The Competitor Analysis skill transforms Google Ads auction data into actionable competitive intelligence. By systematically analyzing auction insights, ad preview results, and competitive metrics, this skill maps the competitive landscape across every campaign and keyword. It identifies who you're competing against, how often they appear alongside your ads, and where you're winning or losing the visibility battle.
The skill goes beyond raw auction insights data by building competitor profiles that track behavior over time. It detects when competitors increase aggression (rising overlap rates and position-above rates), identifies seasonal competitive patterns, and estimates competitor budget and bidding strategies based on impression share trends. When combined with ad copy analysis, it reveals competitor messaging strategies, offer structures, and unique selling propositions.
Market share estimation ties the analysis together. By correlating your impression share, click share, and conversion share against auction insights data, the skill calculates your estimated market share and identifies the specific competitors and keywords where share gains are most achievable. This powers strategic decisions about where to compete aggressively, where to defend position, and where to cede ground in favor of more profitable segments.
Use When
- User asks about "competitor analysis" or "competitive landscape"
- User mentions "auction insights" or "who am I competing against"
- User wants to know "why my CPCs are rising" (competitive pressure)
- User asks about "impression share" or "market share"
- User mentions "competitor ads" or "what are competitors doing"
- User wants "competitive positioning" or "competitive strategy"
- User asks about "overlap rate" or "outranking share"
- User mentions "losing impression share to competitors"
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 6d ago First seen · 242 lines · 19 tokens per session scan A 9a47e57ce827
competitor-analysis is a skill published in the GitHub repository itallstartedwithaidea/agent-skills (36 stars, last pushed 4mo ago), licensed MIT. It adds 19 tokens to every session and 2,166 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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