conversion-tracking

conversion-tracking is a skill for Claude Code from itallstartedwithaidea/agent-skills. It costs 20 tokens per session (2,383 once invoked), scanned A, original, MIT.

A tool for managing how Google Ads records actions such as purchases, leads, and sign-ups. It covers setup, checking, troubleshooting, and assigning credit for those actions.

In plain words
What is it for?
Use it to set up and validate Google Ads conversion measurement, debug tracking problems, and configure attribution across the advertising stack.
Why use it?
It helps prevent advertising decisions from relying on missing, incorrect, or poorly attributed conversion data.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code; mentions Codex.

Part of the google-ads-skills plugin — 12 skills shipped together , and of all-skills

Good fit Use it to set up and validate Google Ads conversion measurement, debug tracking problems, and configure attribution across the advertising stack.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/itallstartedwithaidea/agent-skills/conversion-tracking
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add itallstartedwithaidea/agent-skills --skill conversion-tracking
Clone the repo
git clone --depth 1 https://github.com/itallstartedwithaidea/agent-skills

Made for: Claude Code.

Or install google-ads-skills, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion-tracking

README.md
[![agentmods](https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/conversion-tracking/github.svg)](https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/conversion-tracking)
Your own site
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/conversion-tracking"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/conversion-tracking/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion-tracking

Your own site · 80×15
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/conversion-tracking"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/conversion-tracking.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 20 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,383 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00020 $0.02383
Opus 5.5 $0.00008 $0.00953
Sonnet 5.5 $0.00004 $0.00477
Haiku 4.5 $0.00002 $0.00238

Measured 1mo ago against content hash 6d000a946168, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

conversion-tracking scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/google-ads/conversion-tracking/SKILL.md · 257 lines

How it starts

The opening of the file, as written. The whole thing — 257 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Tracking

Part of Agent Skills™ by googleadsagent.ai™

Description

The Conversion Tracking skill provides end-to-end management of Google Ads conversion measurement infrastructure. Accurate conversion tracking is the foundation of every optimization decision — without it, bid strategies, budget allocation, and keyword valuations are operating blind. This skill handles setup, validation, debugging, and attribution modeling across the full conversion stack: Google tag, enhanced conversions, offline conversion imports, and conversion value rules.

The skill covers the complete conversion action hierarchy: macro conversions (purchases, leads, sign-ups) that drive bidding, and micro conversions (page views, add-to-cart, video plays) that inform audience building and funnel analysis. It configures conversion windows, view-through settings, and counting methods (one-per-click vs. every) based on business model requirements. Enhanced conversions using first-party data (email, phone, address) are set up to recover measurement gaps caused by cookie deprecation and privacy regulations.

Attribution modeling is a critical component. The skill evaluates and configures data-driven attribution (DDA), compares it against last-click and other models, and helps advertisers understand the true value contribution of upper-funnel campaigns. For businesses with offline sales cycles, it manages the offline conversion import pipeline via CRM integration, ensuring that revenue data flows back to Google Ads for accurate ROAS calculation.

Use When

  • User asks about "conversion tracking setup" or "conversion configuration"
  • User mentions "conversions not recording" or "missing conversions"
  • User wants to "debug conversion tracking" or "verify tracking"
  • User asks about "enhanced conversions" or "first-party data"
  • User mentions "offline conversions" or "CRM import"
  • User asks about "attribution modeling" or "data-driven attribution"
  • User wants to "set up Google tag" or "configure gtag"
  • User mentions "conversion value rules" or "conversion actions"
  • User asks "why is smart bidding not working" (often tracking related)

Read the full file on GitHub · 257 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 257 lines · 20 tokens per session scan A 6d000a946168

Subscribe to this mod's changes

conversion-tracking is a skill published in the GitHub repository itallstartedwithaidea/agent-skills (44 stars, last pushed 6mo ago), licensed MIT. It adds 20 tokens to every session and 2,383 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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