google-ads-audit

google-ads-audit is a skill for Claude Code from itallstartedwithaidea/agent-skills. It costs 35 tokens per session (1,984 once invoked), scanned A, original, MIT.

A Google Ads account auditing procedure that checks campaign data against a large collection of known problems and recommended practices. Google Ads is Google's platform for running paid search, display, video, and shopping advertisements.

In plain words
What is it for?
Use it to review campaigns, bids, keywords, ads, budgets, audiences, conversions, landing pages, reporting, and policy compliance. It produces severity-rated findings and prioritized recommendations.
Why use it?
It helps reveal setup and performance issues that are easy to miss when reviewing an account manually. Findings are grouped and ranked so advertisers can decide what to address first.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions subagents; mentions Claude Code; mentions Codex.

Part of the google-ads-skills plugin — 12 skills shipped together , and of all-skills

Good fit Use it to review campaigns, bids, keywords, ads, budgets, audiences, conversions, landing pages, reporting, and policy compliance. It produces severity-rated findings and prioritized recommendations.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/itallstartedwithaidea/agent-skills/google-ads-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add itallstartedwithaidea/agent-skills --skill google-ads-audit
Clone the repo
git clone --depth 1 https://github.com/itallstartedwithaidea/agent-skills

Made for: Claude Code.

Or install google-ads-skills, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/google-ads-audit/github.svg)](https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/google-ads-audit)
Your own site
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/google-ads-audit"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/google-ads-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/google-ads-audit"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/google-ads-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,984 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00035 $0.01984
Opus 5 $0.00017 $0.00992
Sonnet 5 $0.00007 $0.00397
Haiku 4.5 $0.00003 $0.00198

Measured 9d ago against content hash 36d0254aac5a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

google-ads-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/google-ads/google-ads-audit/SKILL.md · 211 lines

How it starts

The opening of the file, as written. The whole thing — 211 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Part of Agent Skills™ by googleadsagent.ai™

Description

The Google Ads Account Audit skill executes a comprehensive, pattern-driven analysis of any Google Ads account using a proprietary 1,000-pattern knowledge base. This is the most thorough automated audit available, covering all 20 audit categories: Campaign Structure, Bidding, Keywords, Ad Copy, Performance Max, Shopping, Audiences, Conversions, Budget, Quality Score, Search Terms, Display, Video/YouTube, Remarketing, Reporting, Account Structure, Landing Pages, Competitive Strategy, Automation, and Policy Compliance.

Each pattern in the knowledge base encodes a specific anti-pattern, threshold, or best practice violation derived from auditing thousands of Google Ads accounts across industries. The audit engine evaluates account data against these patterns, generates severity-scored findings, and produces prioritized recommendations with estimated impact. Findings are grouped by category and ranked by potential revenue impact, giving advertisers a clear roadmap for improvement.

The audit integrates directly with the Buddy™ Agent platform, enabling continuous monitoring rather than point-in-time snapshots. When deployed as a recurring audit, the skill tracks pattern resolution over time, measures improvement velocity, and alerts on regression. This transforms the traditional audit from a one-off consulting deliverable into an always-on optimization layer.

Use When

  • User asks to "audit my Google Ads account"
  • User wants a "full account review" or "health check"
  • User mentions "what's wrong with my campaigns"
  • User asks to "find wasted spend" or "identify optimization opportunities"
  • User requests "account diagnosis" or "performance analysis"
  • User wants to "check campaign structure" or "review account settings"
  • User asks "why is my CPC so high" or "why are my conversions dropping"
  • User mentions "audit all 20 categories" or "comprehensive review"

Read the full file on GitHub · 211 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 211 lines · 35 tokens per session scan A 36d0254aac5a

Subscribe to this mod's changes

google-ads-audit is a skill published in the GitHub repository itallstartedwithaidea/agent-skills (37 stars, last pushed 4mo ago), licensed MIT. It adds 35 tokens to every session and 1,984 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.