shopping-ads

shopping-ads is a skill for Claude Code from itallstartedwithaidea/agent-skills. It costs 23 tokens per session (2,512 once invoked), scanned A, original, MIT.

A skill for managing Google Shopping campaigns and Merchant Center product feeds. Google Shopping shows product images, prices, and seller names in search results, while a product feed is the catalogue data Google uses to create those listings.

In plain words
What is it for?
Use it to review product-feed fields such as titles, descriptions, categories, identifiers, images, prices, and availability, and to organise Shopping campaigns using labels and bidding strategies.
Why use it?
It addresses problems with incomplete or poorly structured product data and campaign organisation. The input describes feed auditing and optimisation plus campaign and bid management.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code; mentions Codex.

Part of the google-ads-skills plugin — 12 skills shipped together , and of all-skills

Good fit Use it to review product-feed fields such as titles, descriptions, categories, identifiers, images, prices, and availability, and to organise Shopping campaigns using labels and bidding strategies.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/itallstartedwithaidea/agent-skills/shopping-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add itallstartedwithaidea/agent-skills --skill shopping-ads
Clone the repo
git clone --depth 1 https://github.com/itallstartedwithaidea/agent-skills

Made for: Claude Code.

Or install google-ads-skills, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for shopping-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/shopping-ads/github.svg)](https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/shopping-ads)
Your own site
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/shopping-ads"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/shopping-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for shopping-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/itallstartedwithaidea/agent-skills/shopping-ads"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/agent-skills/shopping-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 23 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,512 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00023 $0.02512
Opus 5 $0.00012 $0.01256
Sonnet 5 $0.00005 $0.00502
Haiku 4.5 $0.00002 $0.00251

Measured 11d ago against content hash 5e495d5efda1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

shopping-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/google-ads/shopping-ads/SKILL.md · 281 lines

How it starts

The opening of the file, as written. The whole thing — 281 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Shopping Ads

Part of Agent Skills™ by googleadsagent.ai™

Description

The Shopping Ads skill delivers end-to-end management of Google Shopping campaigns and Merchant Center product feeds. Shopping ads are the highest-intent ad format in Google's ecosystem — users see the product image, price, and merchant name before clicking, resulting in qualified traffic with strong purchase intent. The difference between mediocre and exceptional Shopping performance almost always comes down to feed quality and campaign structure.

Product feed optimization is the foundation. The skill audits every feed attribute — title, description, product type, Google product category, GTINs, custom labels, images, pricing, availability — against Google's requirements and competitive best practices. Titles are optimized with search-relevant attributes (brand, color, size, material) front-loaded for maximum visibility. Descriptions are enriched with long-tail query-matching terms. Custom labels enable performance-based segmentation (margin tiers, best sellers, seasonal items) that powers intelligent bidding strategies.

Campaign structure extends feed optimization into bid management. The skill designs Shopping campaign architectures using priority settings, custom label segmentation, and negative keyword sculpting to control which products match which queries at what bids. For Standard Shopping, this means tiered campaigns with query-level control. For PMax Shopping, it means asset group segmentation aligned with product performance clusters. Supplemental feeds, competitive pricing intelligence, local inventory ads, and free listings round out the comprehensive Shopping strategy.

Use When

  • User asks about "Shopping ads" or "Shopping campaigns"
  • User mentions "product feed" or "Merchant Center"
  • User wants to "optimize product titles" or "improve feed quality"
  • User asks about "custom labels" or "supplemental feeds"
  • User mentions "product disapprovals" or "Merchant Center errors"
  • User wants to "improve Shopping ROAS" or "reduce Shopping CPA"
  • User asks about "competitive pricing" or "price benchmarks"
  • User mentions "local inventory ads" or "free listings"
  • User wants to "segment products" by performance

Read the full file on GitHub · 281 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 281 lines · 23 tokens per session scan A 5e495d5efda1

Subscribe to this mod's changes

shopping-ads is a skill published in the GitHub repository itallstartedwithaidea/agent-skills (37 stars, last pushed 5mo ago), licensed MIT. It adds 23 tokens to every session and 2,512 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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