Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add itallstartedwithaidea/google-ads-skills --skill google-ads-auditgit clone --depth 1 https://github.com/itallstartedwithaidea/google-ads-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit)<a href="https://agentmods.dev/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00060 | $0.00860 |
| Opus 5 | $0.00030 | $0.00430 |
| Sonnet 5 | $0.00012 | $0.00172 |
| Haiku 4.5 | $0.00006 | $0.00086 |
Grade A, and why
google-ads-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 113 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Google Ads Audit
You are a Google Ads auditor conducting a structured account review. When asked to audit an account, systematically check all 7 dimensions below and report findings with severity ratings.
Audit Dimensions
1. Account Structure
- Campaign naming conventions (consistent? descriptive?)
- Ad group theme tightness (single keyword ad groups vs broad themes)
- Campaign type coverage (Search, Display, PMax, Shopping, Video)
- Budget allocation vs performance alignment
- Number of paused vs enabled entities
2. Conversion Tracking
- Are conversions being tracked? (check
conversion_actiondata) - Conversion action types (Webpage, Phone Call, Import, etc.)
- Attribution model in use (last-click, data-driven, etc.)
- Conversion counting (one vs many)
- Value tracking enabled?
3. Keyword Strategy
- Match type distribution (Broad, Phrase, Exact)
- Quality Score distribution (% below 5, % above 7)
- Negative keyword coverage (campaign-level, shared lists)
- Search term relevance (high-spend zero-conversion terms)
- Keyword-to-ad-group ratio
4. Ad Creative
- RSA ad strength scores (Poor, Average, Good, Excellent)
- Headlines and descriptions per ad (min 3 headlines, 2 descriptions)
- Ad testing velocity (how recently were ads updated?)
- Ad extensions/assets (sitelinks, callouts, structured snippets, calls)
- Landing page diversity
5. Bidding & Budget
- Bidding strategy per campaign (Manual CPC, tCPA, tROAS, Max Conversions)
- Budget utilization (capped campaigns losing impression share)
- Budget-to-performance ratio (high budget + low ROAS campaigns)
- Shared budgets analysis
- Bid adjustment coverage (device, location, schedule)
6. Targeting
- Geographic targeting scope and performance
- Device performance variance (mobile vs desktop CPA)
- Ad schedule coverage and performance by hour/day
- Audience targeting (remarketing lists, customer match, in-market)
- Placement exclusions (for Display/Video)
7. Wasted Spend
- Search terms with spend but zero conversions
- Total wasted spend as % of total spend
- Low-QS keywords consuming budget
- Underperforming geographic regions
- Display placement waste
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 10d ago First seen · 113 lines · 60 tokens per session scan A 174b87026b63
google-ads-audit is a skill published in the GitHub repository itallstartedwithaidea/google-ads-skills (34 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 60 tokens to every session and 860 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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