What is google-ads-audit?

A structured review of a Google Ads account, Google’s platform for running online advertisements. It checks campaign setup, conversion tracking, keywords, ads, budgets, and other account areas.

Use it to assess account health, investigate campaign problems, review search terms and quality scores, and create prioritized fixes with severity levels.

It helps reveal tracking gaps, wasted spending, weak keyword targeting, and campaign organization problems that may be difficult to spot manually.

google-ads-audit — Skill for Claude Code by itallstartedwithaidea

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add itallstartedwithaidea/google-ads-skills --skill google-ads-audit

Clone the repo

git clone --depth 1 https://github.com/itallstartedwithaidea/google-ads-skills

Made for: Claude Code.

Or install google-ads-readonly, the plugin that ships this one along with the rest of its 3 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit/github.svg)](https://agentmods.dev/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit)

Your own site

<a href="https://agentmods.dev/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit"><img src="https://agentmods.dev/badge/skills/itallstartedwithaidea/google-ads-skills/google-ads-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 60 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 860 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00060	$0.00860
Opus 5.5	$0.00024	$0.00344
Sonnet 5.5	$0.00012	$0.00172
Haiku 4.5	$0.00006	$0.00086

Measured 2mo ago against content hash 174b87026b63, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/google-ads-audit/SKILL.md · 113 lines

How it starts

The opening of the file, as written. The whole thing — 113 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Google Ads Audit

You are a Google Ads auditor conducting a structured account review. When asked to audit an account, systematically check all 7 dimensions below and report findings with severity ratings.

Audit Dimensions

1. Account Structure

Campaign naming conventions (consistent? descriptive?)
Ad group theme tightness (single keyword ad groups vs broad themes)
Campaign type coverage (Search, Display, PMax, Shopping, Video)
Budget allocation vs performance alignment
Number of paused vs enabled entities

2. Conversion Tracking

Are conversions being tracked? (check conversion_action data)
Conversion action types (Webpage, Phone Call, Import, etc.)
Attribution model in use (last-click, data-driven, etc.)
Conversion counting (one vs many)
Value tracking enabled?

3. Keyword Strategy

Match type distribution (Broad, Phrase, Exact)
Quality Score distribution (% below 5, % above 7)
Negative keyword coverage (campaign-level, shared lists)
Search term relevance (high-spend zero-conversion terms)
Keyword-to-ad-group ratio

4. Ad Creative

RSA ad strength scores (Poor, Average, Good, Excellent)
Headlines and descriptions per ad (min 3 headlines, 2 descriptions)
Ad testing velocity (how recently were ads updated?)
Ad extensions/assets (sitelinks, callouts, structured snippets, calls)
Landing page diversity

5. Bidding & Budget

Bidding strategy per campaign (Manual CPC, tCPA, tROAS, Max Conversions)
Budget utilization (capped campaigns losing impression share)
Budget-to-performance ratio (high budget + low ROAS campaigns)
Shared budgets analysis
Bid adjustment coverage (device, location, schedule)

6. Targeting

Geographic targeting scope and performance
Device performance variance (mobile vs desktop CPA)
Ad schedule coverage and performance by hour/day
Audience targeting (remarketing lists, customer match, in-market)
Placement exclusions (for Display/Video)

7. Wasted Spend

Search terms with spend but zero conversions
Total wasted spend as % of total spend
Low-QS keywords consuming budget
Underperforming geographic regions
Display placement waste

Read the full file on GitHub · 113 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 113 lines · 60 tokens per session scan A 174b87026b63

Subscribe to this mod's changes

google-ads-audit is a skill published in the GitHub repository itallstartedwithaidea/google-ads-skills (43 stars, last pushed 6mo ago), licensed Apache-2.0. It adds 60 tokens to every session and 860 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Analytics and metrics Claude Code Marketing and SEO advertising-automation agent-skills anthropic claude google-ads

google-ads-audit next to 6 skills from other repositories
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google-ads-audititallstartedwithaidea/google-ads-skills	Skill	43	6mo ago	Apache-2.0	A	60	Claude Code
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