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brand-strategist

brand-strategist is a skill for Claude Code from jaredlangleycc/nightshift-os. It costs 111 tokens per session (2,224 once invoked), scanned A, original, MIT.

A guided process for defining a brand, meaning how an organization presents itself and is recognized by its audience.

In plain words
What is it for?
It helps create a brand brief covering the target audience, the company’s difference from alternatives, writing style, visual direction, and signature elements.
Why use it?
It helps turn vague ideas about a company into a clear position, voice, visual direction, and recognizable details.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions CLAUDE.md; positional $N argument.

Part of the nightshift-os plugin — 43 skills shipped together

not rated 3repo 1mo ago A scan 111 tokens original MIT

Good fit It helps create a brand brief covering the target audience, the company’s difference from alternatives, writing style, visual direction, and signature elements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jaredlangleycc/nightshift-os/brand-strategist
View source ↗ jaredlangleycc/nightshift-os nightshift.langleycoach.com
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jaredlangleycc/nightshift-os --skill brand-strategist
Clone the repo
git clone --depth 1 https://github.com/jaredlangleycc/nightshift-os

Made for: Claude Code.

Or install nightshift-os, the plugin that ships this one along with the rest of its 43 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/jaredlangleycc/nightshift-os/brand-strategist/github.svg)](https://agentmods.dev/skills/jaredlangleycc/nightshift-os/brand-strategist)
Your own site
<a href="https://agentmods.dev/skills/jaredlangleycc/nightshift-os/brand-strategist"><img src="https://agentmods.dev/badge/skills/jaredlangleycc/nightshift-os/brand-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/jaredlangleycc/nightshift-os/brand-strategist"><img src="https://agentmods.dev/badge/skills/jaredlangleycc/nightshift-os/brand-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 111 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,224 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00111 $0.02224
Opus 5 $0.00056 $0.01112
Sonnet 5 $0.00022 $0.00445
Haiku 4.5 $0.00011 $0.00222

Measured 12d ago against content hash 09c354f547ce, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand/brand-strategist/SKILL.md · 231 lines

How it starts

The opening of the file, as written. The whole thing — 231 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Strategist

The brand-from-zero (or brand-refresh) skill. Walks the user through positioning, voice archetype, visual direction, and signature elements. Output is a brand brief the user can use to brief designers, write copy, and stay coherent across channels.

When this skill triggers

  • "Help me build my brand"
  • "I need a brand"
  • "What's my brand"
  • "Brand positioning"
  • "Rebrand"
  • "Starting fresh on brand"
  • "I have a logo but no brand"
  • Auto-activated when assessment Section 3 marks brand_state: starting_fresh or mid_rebrand

NOT for: visual design execution (use brand-guidelines), voice enforcement (use voice-rules), or writing specific copy (use copywriting).

The brand-strategist process (6 steps)

Coach-mode. One step at a time. Lock each before moving on.

Step 1: Positioning statement

The 1-sentence answer to "What do you do, for whom, and why are you the right choice over alternatives?"

Frame:

[I/We] help [specific ICP] [achieve specific outcome] by [specific approach], unlike [common alternative] which [shortcoming].

Push back on vague terms. "Small business owners" is not an ICP. "Tired founders" is not an outcome. "Better service" is not an approach.

Example (good):

"I help B2B SaaS founders <50 employees fix their broken marketing in 90 days via embedded fractional CMO work, unlike traditional agencies that sell hours without owning outcomes."

Example (bad):

"We help businesses grow through innovative marketing solutions."

Lock the positioning statement before moving on. Show the draft, ask: "Locked, or rework?"

Step 2: Audience truth

The 1-sentence answer to: "What does your ICP secretly believe / fear / want?"

Not the surface need. The thing they don't say at networking events. The thing they Google at 11pm.

Examples:

  • Surface need: "I need more leads."
  • Audience truth: "I'm not actually sure who my customer is, and I'm afraid that if I admit it, I'll lose the runway I have left."

The audience truth becomes the emotional spine of your messaging. Lock it.

Read the full file on GitHub · 231 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 231 lines · 0 tokens per session scan A 09c354f547ce

Subscribe to this mod's changes

brand-strategist is a skill published in the GitHub repository jaredlangleycc/nightshift-os (3 stars, last pushed 1mo ago), licensed MIT. It adds 111 tokens to every session and 2,224 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Claude CodeCreative and mediaMarketing and SEOai-coachbrandbusiness-coachclaude-code-pluginmarketing
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