paid-ads

paid-ads is a skill for Claude Code from jaredlangleycc/nightshift-os. It costs 101 tokens per session (3,768 once invoked), scanned A, original, MIT.

A paid-advertising planning skill that evaluates whether to advertise, which platform to use, how much to spend, and what result to track.

In plain words
What is it for?
It helps assess or plan campaigns on platforms such as Meta and LinkedIn, including budget and conversion tracking.
Why use it?
It prevents spending money on ads before the offer, sales path, and measurement are ready.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the nightshift-os plugin — 43 skills shipped together

Good fit It helps assess or plan campaigns on platforms such as Meta and LinkedIn, including budget and conversion tracking.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jaredlangleycc/nightshift-os/paid-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jaredlangleycc/nightshift-os --skill paid-ads
Clone the repo
git clone --depth 1 https://github.com/jaredlangleycc/nightshift-os

Made for: Claude Code.

Or install nightshift-os, the plugin that ships this one along with the rest of its 43 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for paid-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/jaredlangleycc/nightshift-os/paid-ads/github.svg)](https://agentmods.dev/skills/jaredlangleycc/nightshift-os/paid-ads)
Your own site
<a href="https://agentmods.dev/skills/jaredlangleycc/nightshift-os/paid-ads"><img src="https://agentmods.dev/badge/skills/jaredlangleycc/nightshift-os/paid-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for paid-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/jaredlangleycc/nightshift-os/paid-ads"><img src="https://agentmods.dev/badge/skills/jaredlangleycc/nightshift-os/paid-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 101 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,768 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00101 $0.03768
Opus 5 $0.00051 $0.01884
Sonnet 5 $0.00020 $0.00754
Haiku 4.5 $0.00010 $0.00377

Measured 10d ago against content hash dee72a8c3d71, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

paid-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing/paid-ads/SKILL.md · 398 lines

How it starts

The opening of the file, as written. The whole thing — 398 lines — stays where its author put it; the contents beside it link to each section on GitHub.

The strategy and budget layer for paid advertising. This skill decides whether the user should run ads at all, on which platform, at what budget, and what conversion event. Ad creative production happens downstream in ad-creative.

The default answer for most solopreneurs is "not yet." This skill enforces the free-first path and gates paid behind specific validation criteria.

When this skill triggers

  • "Should I run ads"
  • "Help me set up Meta ads"
  • "LinkedIn ad strategy"
  • "How much should I spend on paid"
  • "Scale my lead gen with paid"
  • "Run an ad campaign"
  • "Paid amplification"

NOT for: writing the ad creative itself (use ad-creative), organic content (use social-content), email sends (use newsletter-broadcast or email-sequence).

The free-first gate

Refuse to design a paid campaign unless ALL of these are true:

Validation criterion What to check
Offer is locked Price + scope + ICP defined in offer-design
Organic traction exists Has a piece of organic content driven a conversion in last 90 days?
Lead magnet works Landing page converts at 5%+ organically
Tracking is set up UTM convention defined + conversion event installed
Funnel exists Lead → nurture → offer is wired (see email-sequence)
Stage permits Per stage gate below
Risk archetype permits Bootstrap-Strict refused by default
Budget is named User has stated a budget cap they can sustain for 90 days

If ANY of these fails, refuse paid. Route the user to fix the gap.

For example: if the lead magnet doesn't convert organically at 5%, paid will burn money testing what's broken. Fix the LP first.

Stage gate

Stage Paid allowed? Default budget cap
Pre-Rev Builder No $0
Early Operator Pilot only, $5/day, with override warning $5/day pilot
Stable Solo Yes, after free-first gate $20 to $50/day
Scaling Solo Yes, full scope $100/day+

The Pre-Rev refusal is firm. The Early Operator pilot is for testing one specific hypothesis with minimum spend.

Read the full file on GitHub · 398 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 398 lines · 101 tokens per session scan A dee72a8c3d71

Subscribe to this mod's changes

paid-ads is a skill published in the GitHub repository jaredlangleycc/nightshift-os (3 stars, last pushed 1mo ago), licensed MIT. It adds 101 tokens to every session and 3,768 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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