namer

namer is a skill for Claude Code, Codex from jbold/namer. It costs 48 tokens per session (1,714 once invoked), scanned A, original, MIT.

A structured process for naming products, companies, brands, or projects, from defining the strategy through generating, comparing, and checking name candidates.

In plain words
What is it for?
Use it to develop names, assess their language and cultural associations, and verify whether suitable names appear to be available online.
Why use it?
It replaces unstructured brainstorming with criteria tied to the intended audience, advantage, meaning, sound, and availability.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/jbold/namer/namer
Any agent
npx skills add jbold/namer --skill namer
Clone the repo
git clone --depth 1 https://github.com/jbold/namer

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for namer

README.md
[![agentmods](https://agentmods.dev/badge/skills/jbold/namer/namer.svg)](https://agentmods.dev/skills/jbold/namer/namer)
Your own site
<a href="https://agentmods.dev/skills/jbold/namer/namer"><img src="https://agentmods.dev/badge/skills/jbold/namer/namer.svg" alt="Measured on agentmods" height="20"></a>
Per session 48 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,714 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00048 $0.01714
Opus 5 $0.00024 $0.00857
Sonnet 5 $0.00010 $0.00343
Haiku 4.5 $0.00005 $0.00171

Measured 3d ago against content hash 8c5424dbd698, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

namer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

SKILL.md · 128 lines

How it starts

The opening of the file, as written. The whole thing — 128 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Namer

Structured naming pipeline for any product, company, or brand. Uses the Diamond Framework (David Placek / Lexicon Branding) for strategy, then leverages LLM knowledge of languages, cultures, history, and sound symbolism to generate and evaluate candidates.

Pipeline: Discover → Seeds → Generate → Evaluate → Verify → Present

Step 1: Discover

Ask these 5 questions one at a time, in order:

1. What's the domain? — "What industry or category is this?" (e.g. coffee shop, developer tool, law firm, band)

2. What does winning look like? — The vision. What is this, who's it for, what does success look like?

Swiffer: "Build a mop-like device people pay a premium for. Make cleaning floors something people want to do."

3. What do we have to win? — The advantage. What assets or insights give you an edge?

Swiffer: "P&G's Pampers diaper tech — a lighter, more effective tool using absorbent pads instead of water."

4. What do we need to win? — The gaps. What's missing? What must be overcome?

Swiffer: "Avoid being seen as just another mop. People hate mopping — they need to see this as entirely new."

5. What do we need to say? — The message. What should the name communicate? What should it feel like?

Swiffer: "Logical: efficient, quick, easy. Emotional: fun, joyful, light. Should sound like a quick, satisfying action."

See references/diamond-framework.md for the full framework with case studies.

Step 2: Extract Seeds

From the user's answers, extract 30-50 seed words:

Literal seeds (~15-25):

  • ~3-5 from domain vocabulary
  • ~3-5 from "winning" (vision/ambition)
  • ~3-5 from "have to win" (differentiators)
  • ~2-3 from "need to win" (aspirations)
  • ~3-5 from "need to say" (feeling/tone)

Evocative seeds (~15-25) — generate these yourself:

  • Metaphorical — words from adjacent domains (nature, mythology, architecture, music, materials). "If this product were a natural phenomenon, what would it be?"
  • Cross-cultural roots — Latin, Greek, Sanskrit, Japanese, Arabic roots carrying the right connotation
  • Sound-designed — invented syllable combos chosen for phonetic personality

Read the full file on GitHub · 128 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 128 lines · 48 tokens per session scan A 8c5424dbd698

Subscribe to this mod's changes

namer is a skill published in the GitHub repository jbold/namer (5 stars, last pushed 6mo ago), licensed MIT. It adds 48 tokens to every session and 1,714 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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