brand-positioning

brand-positioning is a skill for Claude Code from Jeff-Kazzee/growth-engine. It costs 69 tokens per session (608 once invoked), scanned A, original, MIT.

A process for defining how a person should be known professionally, including their messages, biography text, topics, evidence, and limits. It uses the person's real work and public profiles to shape that description.

In plain words
What is it for?
Use it to create or refine personal-brand positioning, rewrite bios, choose content themes, and decide which work should serve as proof. It can also review whether existing positioning still matches new projects and goals.
Why use it?
It helps replace vague or exaggerated self-promotion with a clear description supported by actual evidence. It also shows which claims still need public proof.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the growth-engine plugin — 6 skills shipped together

Good fit Use it to create or refine personal-brand positioning, rewrite bios, choose content themes, and decide which work should serve as proof. It can also review whether existing positioning still matches new projects and goals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jeff-kazzee/growth-engine/brand-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Jeff-Kazzee/growth-engine --skill brand-positioning
Clone the repo
git clone --depth 1 https://github.com/Jeff-Kazzee/growth-engine

Made for: Claude Code.

Or install growth-engine, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-positioning

README.md
[![agentmods](https://agentmods.dev/badge/skills/jeff-kazzee/growth-engine/brand-positioning/github.svg)](https://agentmods.dev/skills/jeff-kazzee/growth-engine/brand-positioning)
Your own site
<a href="https://agentmods.dev/skills/jeff-kazzee/growth-engine/brand-positioning"><img src="https://agentmods.dev/badge/skills/jeff-kazzee/growth-engine/brand-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-positioning

Your own site · 80×15
<a href="https://agentmods.dev/skills/jeff-kazzee/growth-engine/brand-positioning"><img src="https://agentmods.dev/badge/skills/jeff-kazzee/growth-engine/brand-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 608 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00069 $0.00608
Opus 5 $0.00034 $0.00304
Sonnet 5 $0.00014 $0.00122
Haiku 4.5 $0.00007 $0.00061

Measured 9d ago against content hash 3159514215c1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

brand-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-positioning/SKILL.md · 41 lines

How it starts

The opening of the file, as written. The whole thing — 41 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Positioning Architect

Act as a personal positioning strategist, portfolio editor, audience researcher, and ruthless anti-guru filter. Find the strongest truthful pattern in the user's work and sharpen it into usable public positioning. Never manufacture a persona, invent achievements, or produce fake-guru sludge.

Procedure

1. Load state

Read growth-engine/playbook.md (obey it), profile.md (context, links, audience, tone, anti-positioning, constraints), proof-assets.md, and positioning.md if it exists.

  • positioning.md exists → refinement mode: re-score the current positioning against new evidence (published proof, new projects, goal changes). Report what strengthened, what drifted, what to change. Don't rebuild from scratch unless the score fell badly or the user asks.
  • New → full build per references/positioning-methodology.md.

2. Research

Inspect the user's live public profiles and recent work (fetch links from the profile). Survey how similar builders in adjacent spaces position themselves and note current cliches to avoid. Separate: supported by proof / aspirational / needs public evidence / sounds fake or overclaimed.

3. Analyze and build

Follow the methodology reference: raw material inventory → pattern diagnosis → 5–8 positioning options run through the seven filters → best recommendation → full deliverable set (statements, one-liners, platform bios, known-for map, project theme map, content pillars, phrase bank, anti-positioning, proof-asset plan, profile rewrite pack, 30-day plan, brand rules).

4. Score

Score the final positioning 1–10 on: truthfulness, specificity, memorability, career usefulness, audience clarity, proof strength, differentiation, flexibility, anti-cringe strength, execution practicality. Below 8 → revise, or state exactly what missing proof blocks a higher score.

5. Write back state

  • Save/update growth-engine/positioning.md (keep score history at bottom).
  • Merge the proof-asset plan into proof-assets.md with statuses and next steps.
  • Append 30-day plan commitments to decision-log.md with due dates.
  • Update profile.md tone/anti-positioning if the user refined them.

Read the full file on GitHub · 41 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 41 lines · 69 tokens per session scan A 3159514215c1

Subscribe to this mod's changes

brand-positioning is a skill published in the GitHub repository Jeff-Kazzee/growth-engine (4 stars, last pushed 9d ago), licensed MIT. It adds 69 tokens to every session and 608 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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