apply-ansoff-matrix

apply-ansoff-matrix is a skill for Claude Code from jeffreytse/grimoire-core. It costs 48 tokens per session (1,695 once invoked), scanned A, original, MIT.

A growth-planning framework that compares existing and new products with existing and new markets. It helps classify a business move into market penetration, market development, product development, or diversification.

In plain words
What is it for?
Use it to assess whether to sell more to current customers, enter a new market, create a new product, or do both at once.
Why use it?
It makes the different risks and capabilities behind growth ideas easier to compare than treating every growth plan alike.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the grimoire-business plugin — 145 skills shipped together

Good fit Use it to assess whether to sell more to current customers, enter a new market, create a new product, or do both at once.

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Install with agentmods
npx agentmods add skills/jeffreytse/grimoire-core/apply-ansoff-matrix
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jeffreytse/grimoire-core --skill apply-ansoff-matrix
Clone the repo
git clone --depth 1 https://github.com/jeffreytse/grimoire-core

Made for: Claude Code.

Or install grimoire-business, the plugin that ships this one along with the rest of its 145 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for apply-ansoff-matrix

README.md
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Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for apply-ansoff-matrix

Your own site · 80×15
<a href="https://agentmods.dev/skills/jeffreytse/grimoire-core/apply-ansoff-matrix"><img src="https://agentmods.dev/badge/skills/jeffreytse/grimoire-core/apply-ansoff-matrix.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 48 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,695 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00048 $0.01695
Opus 5 $0.00024 $0.00847
Sonnet 5 $0.00010 $0.00339
Haiku 4.5 $0.00005 $0.00169

Measured 6d ago against content hash 151da75e1d90, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

apply-ansoff-matrix scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/business/strategy/skills/apply-ansoff-matrix/SKILL.md · 77 lines

How it starts

The opening of the file, as written. The whole thing — 77 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Apply Ansoff Matrix

Classify a growth move by whether it targets an existing or new product, and an existing or new market, then size the risk and required capability accordingly — instead of treating every growth initiative as equally risky or resourcing it on gut feel.

Why This Is Best Practice

Origin: Igor Ansoff introduced the matrix in "Strategies for Diversification" (Harvard Business Review, 1957) to give executives a structured way to classify growth options by what actually changes — the product being sold, the market being sold into, or both — rather than treating "growth" as a single undifferentiated goal.

Adopted by: The Ansoff Matrix is standard content in essentially every accredited MBA strategy and marketing curriculum worldwide and is used as a first-pass growth-option screen by corporate strategy and corporate development teams before committing resources to a specific initiative. It underlies common go-to-market decisions: expanding sales effort in a current market (penetration), entering a new geography with an existing product (market development), launching a new product to existing customers (product development), or entering a new market with a new product (diversification).

Impact: The core empirical finding the matrix formalizes is that risk and failure rates increase sharply moving from penetration to diversification — diversification (new product, new market simultaneously) combines two independent sources of uncertainty (will the product work, will the market respond) and is consistently the highest-failure-rate growth category in post-mortems of failed corporate growth initiatives. Classifying a move on the matrix before committing capital surfaces this compounded risk instead of hiding it inside a single "growth initiative" label.

Why best: Without this classification, organizations routinely resource a diversification bet (new product, new market) with the same confidence and timeline as a penetration move (existing product, existing market) — because both are described internally as "growth." The matrix forces the distinction to be explicit before resourcing, so risk tolerance, timeline, and required validation steps can be matched to the quadrant instead of defaulting to whatever confidence level the loudest advocate projects.

Read the full file on GitHub · 77 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 77 lines · 48 tokens per session scan A 151da75e1d90

Subscribe to this mod's changes

apply-ansoff-matrix is a skill published in the GitHub repository jeffreytse/grimoire-core (4 stars, last pushed 20d ago), licensed MIT. It adds 48 tokens to every session and 1,695 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.