brand-platform

brand-platform is a skill for Claude Code from joaoguirunas/team-os. It costs 88 tokens per session (1,676 once invoked), scanned A, original, MIT.

A method for defining a brand platform: the people it prioritizes, the space it wants to own, its promise, values, personality, and reasons to believe it. It also covers brand architecture, meaning how multiple brands and products are organized.

In plain words
What is it for?
Use it to write positioning, purpose, promises, proof points, and brand relationships, then review the result against a defined set of approval criteria.
Why use it?
It gives later messaging and design work a shared foundation. The checks for what changes, stays, or is rejected help prevent an unclear repositioning.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it to write positioning, purpose, promises, proof points, and brand relationships, then review the result against a defined set of approval criteria.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/joaoguirunas/team-os/brand-platform
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add joaoguirunas/team-os --skill brand-platform
Clone the repo
git clone --depth 1 https://github.com/joaoguirunas/team-os

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-platform

README.md
[![agentmods](https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-platform/github.svg)](https://agentmods.dev/skills/joaoguirunas/team-os/brand-platform)
Your own site
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-platform"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-platform/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-platform

Your own site · 80×15
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-platform"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-platform.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,676 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01676
Opus 5.5 $0.00035 $0.00670
Sonnet 5.5 $0.00018 $0.00335
Haiku 4.5 $0.00009 $0.00168

Measured 20d ago against content hash f44abf79bf89, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-platform scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 20d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/brand-platform/SKILL.md · 85 lines

How it starts

The opening of the file, as written. The whole thing — 85 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Platform — o norte antes da forma

Plataforma de marca é o documento que responde, em uma página, para quem a marca existe, o que promete, contra o quê, com que personalidade e com que prova. Tudo o que vem depois — voz, visual, aplicações, rollout — rastreia a ela. Quem escreve a plataforma não escreve a peça; quem escreve a peça não muda a plataforma.

1. Pré-requisitos

Só se escreve plataforma com: auditoria datada (/brand-research), mapa de concorrentes, síntese de públicos com citações, e brand-context.md preenchido com o usuário (histórico, ofertas, motivo do reposicionamento, restrições). Sem isso, o que sai é opinião formatada — marque status: rascunho e diga o que falta.

2. As seções da plataforma

§1 Público prioritário

Para quem a marca existe primeiro. Um público, descrito como a pesquisa descreveu (papel, contexto, o que valoriza, como fala). E, explicitamente, quem deixa de ser prioridade — reposicionamento sem renúncia é reforma cosmética.

§2 Território

Onde a marca se planta no mapa de concorrentes (eixos da pesquisa), contra quem e por quê esse quadrante é defensável (prova, capacidade, história). Território escolhido por estar vazio, sem prova de que alguém o quer, é aposta — declare como aposta.

§3 Propósito · Promessa · Valores · Personalidade

  • Propósito — por que a marca existe além de vender (1 linha, sem clichê de "transformar o mundo")
  • Promessa — o que o público prioritário ganha, na linguagem dele (1 linha)
  • Valores — 3 a 5, cada um com "na prática significa…" (valor sem comportamento é decoração)
  • Personalidade — 3 a 5 traços, cada um com é / não é (ex.: "direta — é: frase curta, verbo no presente; não é: ríspida, sem contexto"). Esta seção é o que voz e visual vão traduzir — quanto mais operacional, menos retrabalho.

§4 Posicionamento

  • Declaração completa: Para {público} que {necessidade}, {marca} é a {categoria} que {diferença}, porque {prova}. Diferente de {alternativa}, que {limitação}.
  • Onliness: "A única {categoria} que {diferença} para {público} que {necessidade}." Se não dá para escrever "a única", a diferença não é diferença ainda.

Read the full file on GitHub · 85 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 20d ago Changed · -30 tokens per session f44abf79bf89
  2. 29d ago First seen · 85 lines · 118 tokens per session scan A 88fa2b98cfb6

Subscribe to this mod's changes

brand-platform is a skill published in the GitHub repository joaoguirunas/team-os (4 stars, last pushed 2d ago), licensed MIT. It adds 88 tokens to every session and 1,676 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-17.

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