brand-research

brand-research is a skill for Claude Code from joaoguirunas/team-os. It costs 89 tokens per session (1,474 once invoked), scanned A, original, MIT.

A research method for repositioning a brand, meaning changing how it is understood in the market. It examines the current brand, competitors, audiences, positioning options, and evidence from original sources.

In plain words
What is it for?
Use it to audit brand messages and assets, map competitors, describe audiences in their own words, and collect sourced benchmarks.
Why use it?
It helps separate verified findings from assumptions and gives the repositioning a factual basis. It also makes audience and competitor comparisons more consistent.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it to audit brand messages and assets, map competitors, describe audiences in their own words, and collect sourced benchmarks.

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Install with agentmods
npx agentmods add skills/joaoguirunas/team-os/brand-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add joaoguirunas/team-os --skill brand-research
Clone the repo
git clone --depth 1 https://github.com/joaoguirunas/team-os

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-research/github.svg)](https://agentmods.dev/skills/joaoguirunas/team-os/brand-research)
Your own site
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-research"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-research"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 89 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,474 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00089 $0.01474
Opus 5.5 $0.00036 $0.00590
Sonnet 5.5 $0.00018 $0.00295
Haiku 4.5 $0.00009 $0.00147

Measured 20d ago against content hash cd7af2fda399, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 20d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/brand-research/SKILL.md · 71 lines

How it starts

The opening of the file, as written. The whole thing — 71 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Research — a marca como ela é, antes da marca como vai ser

Quando usar esta vs. deep-research: esta é o método de pesquisa de marca (auditoria, concorrentes, públicos, benchmarks) que alimenta o reposicionamento. Para pesquisa profunda sobre qualquer outro tema com rastreio de citações, use deep-research.

Reposicionar sem diagnóstico é trocar um problema que você não conhece por outro que você inventou. A pesquisa de marca responde a quatro perguntas, com fonte: o que a marca promete hoje em cada canal (e onde se contradiz), como é percebida por quem está fora, quem ocupa os territórios vizinhos, e como o público fala da categoria com as próprias palavras. Quem pesquisa entrega achados; quem decide o território é outro.

1. Achado vs. recomendação

É achado (entra) É recomendação (não entra)
"Território {X} sem ocupante claro entre os 6 concorrentes mapeados" "A marca deveria ocupar o território X"
"5 de 7 canais prometem 'agilidade'; o site promete 'profundidade'" "A promessa deveria ser profundidade"
"12 reviews (2026) citam 'caro' — 9 associam a 'vale'" "Manter o preço premium"
"Concorrente A usa azul institucional + serifa; B e C usam preto + sans" "Ir de cor quente para diferenciar"

Regra: achado é verificável e datado; recomendação é escolha — e escolha é da strategist. Se a leitura pede uma inferência ("isso sugere que…"), marque-a como leitura, separada do fato.

2. Auditoria da marca atual

2.1 Inventário de pontos de contato

Liste cada canal vivo: site (páginas-chave), perfis sociais (bio + últimos 12 posts), materiais de venda (propostas, decks), e-mail (assinatura, newsletter), apresentações, embalagem/papelaria se houver, marketplace/perfis de terceiros. Para cada um: link + data de acesso + captura (texto limpo via /dev-defuddle, screenshot quando o visual importa).

2.2 Promessa por canal

Canal Promessa observada (literal) Para quem fala Tom (3 adjetivos) Visual (cor/tipo/imagem) Capturado em

Read the full file on GitHub · 71 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 20d ago Changed · +2 lines · -19 tokens per session cd7af2fda399
  2. 29d ago First seen · 69 lines · 108 tokens per session scan A 514c7f446aff

Subscribe to this mod's changes

brand-research is a skill published in the GitHub repository joaoguirunas/team-os (4 stars, last pushed 2d ago), licensed MIT. It adds 89 tokens to every session and 1,474 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-17.

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