brand-tracking

brand-tracking is a skill for Claude Code from joaoguirunas/team-os. It costs 92 tokens per session (1,344 once invoked), scanned A, original, MIT.

A method for measuring how a brand is performing and being perceived. It defines a scorecard covering stages such as awareness, consideration, preference, recommendation, sentiment, consistency, and business results.

In plain words
What is it for?
Use it to set up brand surveys and reporting, track share of voice and sentiment, check consistent use of the brand, and connect brand measures to business goals.
Why use it?
It prevents vague claims about whether a brand is improving. It records each metric's definition, source, schedule, and limitations so results can be interpreted properly.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it to set up brand surveys and reporting, track share of voice and sentiment, check consistent use of the brand, and connect brand measures to business goals.

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Install with agentmods
npx agentmods add skills/joaoguirunas/team-os/brand-tracking
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add joaoguirunas/team-os --skill brand-tracking
Clone the repo
git clone --depth 1 https://github.com/joaoguirunas/team-os

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-tracking

README.md
[![agentmods](https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-tracking/github.svg)](https://agentmods.dev/skills/joaoguirunas/team-os/brand-tracking)
Your own site
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-tracking"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-tracking/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-tracking

Your own site · 80×15
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-tracking"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-tracking.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,344 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.01344
Opus 5.5 $0.00037 $0.00538
Sonnet 5.5 $0.00018 $0.00269
Haiku 4.5 $0.00009 $0.00134

Measured 20d ago against content hash 53bbeeb0b78b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-tracking scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 20d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/brand-tracking/SKILL.md · 72 lines

How it starts

The opening of the file, as written. The whole thing — 72 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Tracking — o antes, o depois, e nenhum número sem dono

Reposicionamento sem linha de base é fé. Comparação com método diferente é ilusão. Número sem ficha é boato com casas decimais. Este método existe para que, seis meses depois, alguém consiga dizer o que mudou, com que confiança e o que não dá para atribuir — e para que nenhum número apareça em manifesto, brandbook ou deck sem ter passado pela ficha.

1. Princípios

  1. Baseline antes de qualquer aplicação nova sair. Se não der tempo, o usuário decide por escrito sabendo que o lançamento sai sem prova de resultado.
  2. Mesmo método no antes e no depois — métrica, fonte, janela, população. Mudou o método, nova série começa do zero e o relatório diz isso.
  3. Toda métrica tem definição operacional (como exatamente se calcula), fonte, cadência, dono e limitações. Proxy é declarado como proxy.
  4. Todo número tem #id na ficha, com status ABERTO/FECHADO. Só FECHADO sai em deliverable.
  5. n baixo é declarado. Abaixo de ~100 respostas, "não generalizável" vai junto do número.

2. O scorecard

2.1 Funil de marca (público prioritário da plataforma)

Métrica Definição operacional Fonte típica Limitação típica
Awareness espontânea % que cita a marca ao pensar na categoria (pergunta aberta) survey própria amostra, viés de quem responde
Awareness estimulada % que reconhece a marca numa lista survey própria lista enviesa
Consideração % que consideraria a marca na próxima decisão survey intenção ≠ ação
Preferência % que escolheria a marca entre as alternativas mapeadas survey idem
Recomendação NPS ou % que recomendou nos últimos N meses survey / CRM NPS varia com o momento

2.2 Atributos de percepção

Um por traço/promessa da plataforma (§3): "% que associa {atributo} à marca" — e aos 2–3 concorrentes do território, para ler distância. Atributo da plataforma que não é mensurável com as fontes disponíveis: avisar a strategist por escrito e propor proxy declarado.

Read the full file on GitHub · 72 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 20d ago Changed · -39 tokens per session 53bbeeb0b78b
  2. 29d ago First seen · 72 lines · 131 tokens per session scan A c84a1ff2123d

Subscribe to this mod's changes

brand-tracking is a skill published in the GitHub repository joaoguirunas/team-os (4 stars, last pushed 2d ago), licensed MIT. It adds 92 tokens to every session and 1,344 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-17.

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