Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add joaoguirunas/team-os --skill brand-verbal-identitygit clone --depth 1 https://github.com/joaoguirunas/team-osWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/joaoguirunas/team-os/brand-verbal-identity)<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-verbal-identity"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-verbal-identity/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/brand-verbal-identity"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/brand-verbal-identity.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00084 | $0.01365 |
| Opus 5.5 | $0.00034 | $0.00546 |
| Sonnet 5.5 | $0.00017 | $0.00273 |
| Haiku 4.5 | $0.00008 | $0.00136 |
Grade A, and why
brand-verbal-identity scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 20d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 84 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Verbal Identity — como a marca fala, de um jeito que qualquer squad consegue repetir
Guia de voz que só diz "somos próximos e confiantes" não guia ninguém. Identidade verbal útil é operacional: cada dimensão de tom tem posição numa escala, exemplo do que dizemos e do que não dizemos, e um contexto onde se aplica. E cada frase rastreia à plataforma — voz é a personalidade (§3) falando, não uma personalidade nova.
1. Regra de rastreio
Toda seção do guia cita a seção da plataforma que a sustenta (↳ plataforma §3 traço "direta"). Se uma frase precisa de um atributo que não está na plataforma, ela não entra: vira sugestão à strategist. Promessa, prova e público são da plataforma; como se diz é seu.
2. Opções de direção (antes do guia)
Sempre 2–3 direções, curtas, para a strategist escolher por contraste. Cada direção: 3–5 dimensões com posição, 1 parágrafo de manifesto-teste, 2 taglines-teste, tabela "traço da plataforma → como aparece nesta direção", e "de que concorrente esta direção se afasta" (mapa de territórios). Direção única não é escolha.
3. Dimensões de tom
Escolha 4–6 dimensões relevantes para a marca e posicione cada uma numa escala de 5 pontos, com exemplo nos dois extremos e na posição escolhida:
| Dimensão | ← 1 | 2 | 3 | 4 | 5 → | Posição | Exemplo na posição |
|---|---|---|---|---|---|---|---|
| Direto ↔ Elaborado | 2 | "Você paga uma vez. Pronto." | |||||
| Sério ↔ Bem-humorado | |||||||
| Técnico ↔ Cotidiano | |||||||
| Íntimo ↔ Institucional | |||||||
| Afirmativo ↔ Provocador |
Dimensões comuns: formalidade, densidade, temperatura (calor/frieza), energia, humor, certeza. Posição vem do traço "é / não é" da plataforma — cite.
4. Dizemos / não dizemos
Por dimensão e por contexto:
| Contexto | Dizemos | Não dizemos | Por quê (traço) |
|---|---|---|---|
| Site — hero | |||
| Social — legenda | |||
| Venda — proposta | |||
| Suporte — resposta a problema | |||
| Erro / mensagem de sistema | |||
| Institucional — sobre |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 20d ago Changed · -16 tokens per session 81b625093597
- 29d ago First seen · 84 lines · 100 tokens per session scan A da5a408f1d06
brand-verbal-identity is a skill published in the GitHub repository joaoguirunas/team-os (4 stars, last pushed 2d ago), licensed MIT. It adds 84 tokens to every session and 1,365 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-17.
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