seo-local

seo-local is a skill for Claude Code from joaoguirunas/team-os. It costs 86 tokens per session (3,939 once invoked), scanned A, a copy of seo-local, MIT.

A local SEO analysis tool for businesses that serve a location, such as shops, service-area businesses, and businesses with both types of presence. It reviews business profiles, contact details, listings, reviews, location pages, and local markup.

In plain words
What is it for?
Use it to review Google Business Profile optimisation, name-address-phone consistency, citations, reviews, location pages, local schema, and multi-location SEO.
Why use it?
It helps find the local search issues that can make a business harder to find or trust in a particular area.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter.

Good fit Use it to review Google Business Profile optimisation, name-address-phone consistency, citations, reviews, location pages, local schema, and multi-location SEO.

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Install with agentmods
npx agentmods add skills/joaoguirunas/team-os/seo-local
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add joaoguirunas/team-os --skill seo-local
Clone the repo
git clone --depth 1 https://github.com/joaoguirunas/team-os

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-local

README.md
[![agentmods](https://agentmods.dev/badge/skills/joaoguirunas/team-os/seo-local/github.svg)](https://agentmods.dev/skills/joaoguirunas/team-os/seo-local)
Your own site
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/seo-local"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/seo-local/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-local

Your own site · 80×15
<a href="https://agentmods.dev/skills/joaoguirunas/team-os/seo-local"><img src="https://agentmods.dev/badge/skills/joaoguirunas/team-os/seo-local.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 86 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,939 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 97% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00086 $0.03939
Opus 5.5 $0.00034 $0.01576
Sonnet 5.5 $0.00017 $0.00788
Haiku 4.5 $0.00009 $0.00394

Measured 20d ago against content hash 4547cd5adc66, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

seo-local scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 20d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

97% identical to seo-local — 20 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/skills/seo-local/SKILL.md · 311 lines

How it starts

The opening of the file, as written. The whole thing — 311 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Local SEO Analysis (March 2026)

Key Statistics

Metric Value Source
GBP signals share of local pack weight 32% Whitespark 2026
Proximity share of ranking variance 55.2% Search Atlas ML study
Review signals share (up from 16%) ~20% Whitespark 2026
Google searches seeking local info 46% Industry data
Mobile "near me" searches leading to visit in 24h 76% Google confirmed
ChatGPT/AI usage for local recommendations 45% (up from 6%) BrightLocal LCRS 2026
ChatGPT local conversion rate 15.9% Seer Interactive
Google organic local conversion rate 1.76% Seer Interactive
Local pack ads growth (Jan 2025 to Jan 2026) 1% to 22% Sterling Sky

Business Type Detection

Detect from page signals before analysis. This determines which checks apply.

Brick-and-Mortar

  • Physical street address visible in page content or footer
  • Google Maps embed with pin/directions
  • "Visit us at", "Located at", "Come see us"
  • Structured address in LocalBusiness schema

Service Area Business (SAB)

  • No visible physical address
  • Service area mentions: "serving [city/region]", "service area includes"
  • "We come to you", "On-site service", "Mobile [service]"
  • areaServed in schema without address.streetAddress

Hybrid

  • Both physical address AND service area language present
  • "Visit our showroom" combined with "We also serve [areas]"

Impact on checks: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.


Industry Vertical Detection

Detect from page signals and GBP category patterns. Routes to industry-specific checks from ../seo/references/local-schema-types.md.

Vertical Detection Signals
Restaurant /menu, menu items, reservations, cuisine types, food ordering, "dine-in", "takeout"
Healthcare insurance accepted, patients, appointments, NPI, medical terms, "Dr.", HIPAA notice
Legal attorney, lawyer, practice areas, bar admission, case results, "free consultation"
Home Services service area, emergency service, "free estimate", licensed/insured/bonded, "24/7"
Real Estate listings, MLS, properties for sale/rent, agent bio, brokerage, "open house"
Automotive inventory, VIN, test drive, dealership, service department, "new/used/certified"

Read the full file on GitHub · 311 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 20d ago Changed · -5 lines · -12 tokens per session 4547cd5adc66
  2. 25d ago First seen · 316 lines · 98 tokens per session scan A 8d4a8cadba37

Subscribe to this mod's changes

seo-local is a skill published in the GitHub repository joaoguirunas/team-os (4 stars, last pushed 2d ago), licensed MIT. It adds 86 tokens to every session and 3,939 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 97% identical to seo-local, differing in 20 lines, and is treated as a copy.

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