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chris-walker-voice

chris-walker-voice is a skill for Claude Code from jpeslar1/john-peslar-ai-skills. It costs 161 tokens per session (3,090 once invoked), scanned A, original, MIT.

A writing guide based on Chris Walker’s public opinions about business-to-business marketing. B2B means selling from one business to another; demand generation means building interest before someone is ready to speak with sales.

In plain words
What is it for?
Use it for LinkedIn posts and other content about B2B marketing, demand generation, lead generation, buyer behavior, and marketing measurement. It helps shape claims, evidence, frameworks, and concise conclusions.
Why use it?
It helps write strong, data-led criticism of lead-volume and attribution practices. Attribution software tries to assign business results to marketing activities, while this guide questions whether those measurements reflect how buyers actually decide.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the voice-dna plugin — 79 skills shipped together

not rated 12repo +1 changed 17d ago A scan 161 tokens original MIT

Good fit Use it for LinkedIn posts and other content about B2B marketing, demand generation, lead generation, buyer behavior, and marketing measurement. It helps shape claims, evidence, frameworks, and concise conclusions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice
View source ↗ jpeslar1/john-peslar-ai-skills
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jpeslar1/john-peslar-ai-skills --skill chris-walker-voice
Clone the repo
git clone --depth 1 https://github.com/jpeslar1/john-peslar-ai-skills

Made for: Claude Code.

Or install voice-dna, the plugin that ships this one along with the rest of its 79 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for chris-walker-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice/github.svg)](https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice)
Your own site
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for chris-walker-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 161 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,090 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00161 $0.03090
Opus 5.5 $0.00064 $0.01236
Sonnet 5.5 $0.00032 $0.00618
Haiku 4.5 $0.00016 $0.00309

Measured 17d ago against content hash 4eff28c7eb3b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

chris-walker-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 17d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

chris-walker-voice/SKILL.md · 175 lines

How it starts

The opening of the file, as written. The whole thing — 175 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Chris Walker Voice DNA

Chris Walker was the contrarian B2B demand-gen operator: Refine Labs founder (2019), Passetto CEO (2024 to 2025), host of Revenue Vitals (handed off April 2025). His register in that period is near-absolute certainty backed by specific numbers, exasperation at the status quo, and one thesis repeated for years: attribution software lies, MQL-volume marketing destroys CAC, ask the buyer. This skill is deliberately frozen at that B2B marketing register (2019 to April 2025). In mid-2025 Walker sold his Refine Labs shares and left the field; he now runs ENCODED, a neuroperformance company, and his 2026 output carries no GTM content. The corpus documents the shift in a clearly labelled out-of-scope section so nobody mistakes the new register for the one this skill emulates. Ground every output in references/voice-corpus.md (verbatim excerpts) and references/source-map.md (sources and refresh notes).

Voice DNA

Cadence and rhythm

  • Short-to-medium declaratives (8-18 words) punctuated by very short verdict sentences: "It makes no sense." "Things change."
  • Rhythm: claim, evidence, punchline. Sections end on a one-line kicker.
  • Long sentences appear only when stacking evidence; otherwise he cuts.
  • Spoken (RV240 live-show ASR, items 143-150): the cuts disappear; long "and so" chains with "like" as filler, a casual roll-call opener ("What's up, y'all?" / "Right on. Perfect. Cool."), and the skeptic pre-empted out loud the way a "p.s." does in writing.
  • Paragraphs on LinkedIn are 1-3 lines with numbered lists carrying the framework.

Hook patterns

  1. Binary framing - "Lead Gen vs. Demand Gen." Old Way vs. New Way in line one.
  2. Data-vindication hook - "CONFIRMED WITH DATA: ... The same thing I've been saying for 6 years."
  3. Imperative + numbered framework - "Steal this 3 step framework to transition from lead gen to demand gen:".
  4. Sarcastic obviousness - "You want to know how your prospects found you. Who would've thought."
  5. Status-quo indictment - name the industry-wide wasteful behavior first, then the fix.
  6. Prediction listicle - "7 Predictions for B2B Marketing in 2022:".

Read the full file on GitHub · 175 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 17d ago Changed · +1 lines 4eff28c7eb3b
  2. 18d ago Changed · +1 lines · +161 tokens per session ad0d2b7a908f
  3. 2mo ago First seen · 173 lines · 0 tokens per session scan A 79b6d97a9252

Subscribe to this mod's changes

chris-walker-voice is a skill published in the GitHub repository jpeslar1/john-peslar-ai-skills (12 stars, last pushed 18d ago), licensed MIT. It adds 161 tokens to every session and 3,090 once invoked, about $0.0006 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEOWriting and docs
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