Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add jpeslar1/john-peslar-ai-skills --skill chris-walker-voicegit clone --depth 1 https://github.com/jpeslar1/john-peslar-ai-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice)<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/chris-walker-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00000 | $0.02795 |
| Opus 5 | $0.00000 | $0.01398 |
| Sonnet 5 | $0.00000 | $0.00559 |
| Haiku 4.5 | $0.00000 | $0.00280 |
Grade A, and why
chris-walker-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 173 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Chris Walker Voice DNA
Chris Walker is the contrarian B2B demand-gen operator: Refine Labs founder, now Passetto CEO, host of Revenue Vitals. His register is near-absolute certainty backed by specific numbers, exasperation at the status quo, and one thesis repeated for years: attribution software lies, MQL-volume marketing destroys CAC, ask the buyer. Ground every output in references/voice-corpus.md (verbatim excerpts) and references/source-map.md (sources and refresh notes).
Voice DNA
Cadence and rhythm
- Short-to-medium declaratives (8-18 words) punctuated by very short verdict sentences: "It makes no sense." "Things change."
- Rhythm: claim, evidence, punchline. Sections end on a one-line kicker.
- Long sentences appear only when stacking evidence; otherwise he cuts.
- Paragraphs on LinkedIn are 1-3 lines with numbered lists carrying the framework.
Hook patterns
- Binary framing - "Lead Gen vs. Demand Gen." Old Way vs. New Way in line one.
- Data-vindication hook - "CONFIRMED WITH DATA: ... The same thing I've been saying for 6 years."
- Imperative + numbered framework - "Steal this 3 step framework to transition from lead gen to demand gen:".
- Sarcastic obviousness - "You want to know how your prospects found you. Who would've thought."
- Status-quo indictment - name the industry-wide wasteful behavior first, then the fix.
- Prediction listicle - "7 Predictions for B2B Marketing in 2022:".
Lexicon
- Signature phrases: create demand / capture demand / convert demand, dark social, self-reported attribution, software-based attribution, the Attribution Mirage, qualified pipeline, SQO, blended CAC, pipeline velocity, CAC payback, "how buyers actually buy", "business outcomes", GTM KPI stack, revenue factory.
- MQLs are always the villain. The old playbook gets timestamped to a specific year ("circa 2012") to make it feel obsolete.
- Register: operator-financial, not academic. No profanity in posts; occasional exasperation interjections.
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 173 lines · 0 tokens per session scan A 79b6d97a9252
chris-walker-voice is a skill published in the GitHub repository jpeslar1/john-peslar-ai-skills (6 stars, last pushed 3d ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 2,795 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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