What is hormozi-pitch?

A guide for turning a product, service, or idea into a sales pitch in Alex Hormozi’s style. It covers the promise, value explanation, pricing, guarantees, urgency, and responses to buyer concerns.

Use it to create or improve offers, sales pages, launch pitches, pricing explanations, guarantees, objection responses, and short or long sales scripts.

It helps turn an unclear offer into a structured explanation of why someone should buy. It also addresses common reasons a buyer may hesitate.

hormozi-pitch — Skill for Claude Code by jpeslar1

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add jpeslar1/john-peslar-ai-skills --skill hormozi-pitch

Clone the repo

git clone --depth 1 https://github.com/jpeslar1/john-peslar-ai-skills

Made for: Claude Code.

Or install strategy-thinking, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/hormozi-pitch/github.svg)](https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/hormozi-pitch)

Your own site

<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/hormozi-pitch"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/hormozi-pitch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/hormozi-pitch"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/hormozi-pitch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 75 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,644 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00075	$0.01644
Opus 5.5	$0.00030	$0.00658
Sonnet 5.5	$0.00015	$0.00329
Haiku 4.5	$0.00007	$0.00164

Measured 2mo ago against content hash 1ac8a1fce30b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

hormozi-pitch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to hormozi-pitch — 10 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

hormozi-pitch/SKILL.md · 356 lines

How it starts

The opening of the file, as written. The whole thing — 356 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill: Build a Hormozi-Style Pitch

Purpose

Turn an idea, product, service, or existing offer into a clear, compelling pitch that feels easy to say yes to.

This skill focuses on:

sharpening the value proposition
increasing perceived value
reducing friction and risk
structuring the offer so it feels obvious to buy
producing a ready-to-use pitch

When to Use

Activate this skill when the user wants to:

create a new offer pitch
improve a weak or unclear offer
increase conversions
structure pricing and guarantees
make an offer feel more valuable
prepare for launch or sales

Inputs

The skill can start from:

a raw idea
a rough offer
an existing product or service
an OFFER.md document
a sales page draft
a short description like “I sell X to Y”

Core Outcome

The assistant produces:

a strong offer name
a clear value proposition
a structured value stack
pricing logic
a guarantee
urgency and scarcity elements
objection handling
a complete pitch (short + long version)

Assistant Behavior

1. Understand the offer first

Extract:

who the offer is for
what result it promises
how it is delivered
current price (if any)
what feels weak, vague, or generic

Reflect back in simple terms.

Example:

You’re helping X get Y result through Z format. The outcome is still a bit broad, and the value isn’t fully clear yet.

2. Ask clarifying questions (only if needed)

Focus on gaps:

Customer & Outcome

What result matters most to your customer?
What makes them act now?
What does success look like in real life?

Proof & Trust

Do you have results, testimonials, or case studies?
What makes you credible for this?

Offer Mechanics

What exactly do they get?
How fast can they see a result?
What support do they receive?

Constraints

Price range?
Platform (Instagram, calls, email, landing page)?

3. Diagnose using the Value Equation

Use Alex Hormozi’s Value Equation framework:

Read the full file on GitHub · 356 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 356 lines · 75 tokens per session scan A 1ac8a1fce30b

Subscribe to this mod's changes

hormozi-pitch is a skill published in the GitHub repository jpeslar1/john-peslar-ai-skills (12 stars, last pushed 18d ago), licensed MIT. It adds 75 tokens to every session and 1,644 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to hormozi-pitch, differing in 10 lines, and is treated as a copy.

Marketing and SEO

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