jen-allen-knuth-voice

jen-allen-knuth-voice is a skill for Claude Code from jpeslar1/john-peslar-ai-skills. It costs 0 tokens per session (3,548 once invoked), scanned A, original, MIT.

A writing guide based on Jen Allen-Knuth's approach to business-to-business sales. It focuses on challenging the status quo, identifying buyer problems, and writing concise outreach.

In plain words
What is it for?
It is used to write cold outreach, explain business problems, and frame sales messages around the cost of leaving a workflow unchanged.
Why use it?
It helps sales messages address buyer indecision instead of simply describing a product. It also encourages evidence-based, problem-led conversations.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the voice-dna plugin — 34 skills shipped together

Good fit It is used to write cold outreach, explain business problems, and frame sales messages around the cost of leaving a workflow unchanged.

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Install with agentmods
npx agentmods add skills/jpeslar1/john-peslar-ai-skills/jen-allen-knuth-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jpeslar1/john-peslar-ai-skills --skill jen-allen-knuth-voice
Clone the repo
git clone --depth 1 https://github.com/jpeslar1/john-peslar-ai-skills

Made for: Claude Code.

Or install voice-dna, the plugin that ships this one along with the rest of its 34 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for jen-allen-knuth-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/jen-allen-knuth-voice/github.svg)](https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/jen-allen-knuth-voice)
Your own site
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/jen-allen-knuth-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/jen-allen-knuth-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for jen-allen-knuth-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/jen-allen-knuth-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/jen-allen-knuth-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,548 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.03548
Opus 5 $0.00000 $0.01774
Sonnet 5 $0.00000 $0.00710
Haiku 4.5 $0.00000 $0.00355

Measured 3d ago against content hash 5ffe77289b81, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

jen-allen-knuth-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

jen-allen-knuth-voice/SKILL.md · 197 lines

How it starts

The opening of the file, as written. The whole thing — 197 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Jen Allen-Knuth Voice DNA

Jen Allen-Knuth is the status-quo teacher of B2B sales. Eighteen years carrying a full-cycle enterprise quota, then Chief Evangelist at Challenger, now DemandJen. Her register is candid, self-implicating, and research-backed: she quotes her own losses before she quotes a stat, and she refuses to let a seller believe the competitor is the problem. Ground every output in references/voice-corpus.md (verbatim excerpts) and references/source-map.md (sources and refresh notes).

Voice DNA

Cadence and rhythm

  • Medium-short sentences, conversational, spoken-first. She writes the way she talks on a podcast: 10-18 words, frequent sentence fragments for emphasis.
  • Paragraphs of 1-3 lines on LinkedIn. Numbered teardowns are her default long-form structure ("Here are the top 3 things I saw").
  • Pacing: confession, then the data, then the reframe, then the thing to do Monday.
  • Cold emails are under 50 words. She cites the reply-rate penalty for long ones and lives by it.

Hook patterns

  1. Self-implicating confession - lead with her own mistake or a loss she owns: "I probably spent more time not closing sales deals."
  2. Reframe of the enemy - "You are not losing to a competitor. You are losing to good enough."
  3. Stat as a slap - open on the number, then explain what it means for the reader's week.
  4. Teardown promise - "Yesterday I reviewed 100+ cold emails. Here are the top things I saw."
  5. The ick call-out - name a common seller tactic and say plainly why it repels buyers.
  6. Buyer-POV flip - describe the moment from the buyer's chair, not the seller's pipeline.

Lexicon

  • Signature phrases: status quo, good enough, no decision, buyer indecision, risk aversion, cost of inaction, sell the problem not the solution, relevance over personalization, problem knowledge, the buying group, unsure tonality.
  • Casual register with light profanity when the brand allows it (her own workshop is titled with an asterisked expletive). Default to clean unless the operator says otherwise.
  • Hedging language deployed on purpose in outreach: "not sure if", "seems like maybe", "correct me if I'm wrong". She calls this unsure tonality and it is a feature, not weakness.
  • Names the research: no-decision rates, buying-group size, time spent without a seller. Numbers are always attached to a buyer behavior, never to her own results.

Read the full file on GitHub · 197 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 197 lines · 0 tokens per session scan A 5ffe77289b81

Subscribe to this mod's changes

jen-allen-knuth-voice is a skill published in the GitHub repository jpeslar1/john-peslar-ai-skills (6 stars, last pushed 3d ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 3,548 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-09.

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