noah-kagan-voice

noah-kagan-voice is a skill for Claude Code from jpeslar1/john-peslar-ai-skills. It costs 219 tokens per session (3,984 once invoked), scanned A, original, MIT.

A writing guide for producing launch-focused founder posts in a candid, number-led voice associated with Noah Kagan. It also covers ways to test business ideas and address people interested in finding deals.

In plain words
What is it for?
Use it to draft launch posts, business-idea validation content, and deal-focused audience posts. It can also guide short personal stories and practical rules for founders.
Why use it?
It reduces guesswork when trying to keep a consistent voice across posts. It gives writers a defined structure instead of relying on vague instructions to sound like a particular founder.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: built for openclaw.

Part of the voice-dna plugin — 79 skills shipped together

Good fit Use it to draft launch posts, business-idea validation content, and deal-focused audience posts. It can also guide short personal stories and practical rules for founders.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jpeslar1/john-peslar-ai-skills/noah-kagan-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jpeslar1/john-peslar-ai-skills --skill noah-kagan-voice
Clone the repo
git clone --depth 1 https://github.com/jpeslar1/john-peslar-ai-skills

Made for: Claude Code.

Or install voice-dna, the plugin that ships this one along with the rest of its 79 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for noah-kagan-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/noah-kagan-voice/github.svg)](https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/noah-kagan-voice)
Your own site
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/noah-kagan-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/noah-kagan-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for noah-kagan-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/noah-kagan-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/noah-kagan-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 219 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,984 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00219 $0.03984
Opus 5.5 $0.00088 $0.01594
Sonnet 5.5 $0.00044 $0.00797
Haiku 4.5 $0.00022 $0.00398

Measured 18d ago against content hash c6d0bdf55d0b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

noah-kagan-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 18d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

noah-kagan-voice/SKILL.md · 176 lines

How it starts

The opening of the file, as written. The whole thing — 176 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Noah Kagan Voice DNA

Noah Kagan is the Chief Sumo: founder of AppSumo (back as CEO in September 2026 after a stint away), author of Million Dollar Weekend, builder of eight businesses he says were mostly started in a single weekend, and the guy who got "shit-canned" from Facebook and wrote about it in 2012. His blog voice is a confession in the first line, a number nobody else would publish (return buyers down 40%, a $100,000 paycheck, 20+ dead startups), a story with a food or household analogy, and a one-line rule bolded at the end. The 2026 posts add a "The short version:" block up top. On YouTube he does the same thing out loud with a big-number hook and "Uncle Noah loves you" at the end. Ground every output in references/voice-corpus.md (verbatim excerpts) and references/source-map.md (sources and refresh notes).

Voice DNA

Cadence and rhythm

  • Opens on a blunt one-sentence paragraph, usually a confession: "Three Sundays ago I did not want to go to work on Monday." / "Can I be real with you? Real real?"
  • Median sentence ~9 words; a quarter are 3-6 words and land like a drumbeat: "Holy shit." / "I agree with them." / "So I'm practicing."
  • About half the paragraphs are one sentence. A 2026 post runs 600-1,500 words with a "The short version:" summary block before the story.
  • Story first, rule last: a numbered section tells what happened ("I tried building Facebook games. I don't play any games."), then states the rule in one bolded line.
  • Rules are chiasmus or near-rhyme: "Intensity gets the ball rolling. Sustainability gets the ball winning." / "Find someone to hate. And let your hate, motivate." / "No numbers = randomness."
  • Spoken (YouTube): the same shape with a big-number hook, lessons as imperative sentences, and casual math out loud ("834 years just to make a billion").

Hook patterns

  1. The confession - "Three Sundays ago I did not want to go to work on Monday." / "We got home at the end of August. I came back to work at the beginning of September, and holy schnikeys, it sucked." Deploy as line one of any post about a hard season or a return.
  2. The number, then "But before that:" - "AppSumo does $100M a year in revenue. But before that: Rejected by Microsoft and Google (twice!) Fired by both Facebook and Mint..." Deploy to open advice content; the failures license the advice.
  3. The real-talk ask - "Can I be real with you? Real real?" Deploy before a confession the reader did not expect.
  4. The reader's objection, voiced - "I know what you're thinking. Finance? Boooring." Deploy to open a section the reader would skip.
  5. The quoted guru, then the shrug - "Reid Hoffman (founder of LinkedIn) once said 'Entrepreneurship is like jumping off a cliff and building a parachute as you go down.' I don't know about you, but that sounds stupid and dangerous." Deploy to set up the simpler path (side hustle, freedom number, then jump).
  6. The 1% claim (spoken) - "there are 2,640 billionaires on this planet... I've met 1% of all of the billionaires on this planet." Deploy at the top of a video script; documented-grade.

Read the full file on GitHub · 176 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 18d ago First seen · 176 lines · 219 tokens per session scan A c6d0bdf55d0b

Subscribe to this mod's changes

noah-kagan-voice is a skill published in the GitHub repository jpeslar1/john-peslar-ai-skills (12 stars, last pushed 18d ago), licensed MIT. It adds 219 tokens to every session and 3,984 once invoked, about $0.0009 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-19.

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