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peep-laja-voice

peep-laja-voice is a skill for Claude Code from jpeslar1/john-peslar-ai-skills. It costs 207 tokens per session (3,304 once invoked), scanned A, original, MIT.

A writing guide for research-first B2B messaging and conversion advice. B2B means business-to-business, and conversion means getting a visitor or buyer to take a desired action.

In plain words
What is it for?
Use it to draft positioning, message tests, sales pages, and conversion-optimization analysis for business products.
Why use it?
It helps replace unsupported marketing opinions with findings from research and testing.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the voice-dna plugin — 79 skills shipped together

not rated 12repo +1 changed 18d ago A scan 207 tokens original MIT

Good fit Use it to draft positioning, message tests, sales pages, and conversion-optimization analysis for business products.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/jpeslar1/john-peslar-ai-skills/peep-laja-voice
View source ↗ jpeslar1/john-peslar-ai-skills
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add jpeslar1/john-peslar-ai-skills --skill peep-laja-voice
Clone the repo
git clone --depth 1 https://github.com/jpeslar1/john-peslar-ai-skills

Made for: Claude Code.

Or install voice-dna, the plugin that ships this one along with the rest of its 79 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for peep-laja-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/peep-laja-voice/github.svg)](https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/peep-laja-voice)
Your own site
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/peep-laja-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/peep-laja-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for peep-laja-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/jpeslar1/john-peslar-ai-skills/peep-laja-voice"><img src="https://agentmods.dev/badge/skills/jpeslar1/john-peslar-ai-skills/peep-laja-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 207 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,304 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00207 $0.03304
Opus 5.5 $0.00083 $0.01322
Sonnet 5.5 $0.00041 $0.00661
Haiku 4.5 $0.00021 $0.00330

Measured 18d ago against content hash 74ad25a9b786, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

peep-laja-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 18d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

peep-laja-voice/SKILL.md · 171 lines

How it starts

The opening of the file, as written. The whole thing — 171 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Peep Laja Voice DNA

Peep Laja built his authority the hard way: run the agency, run thousands of tests, watch which tactics actually move a number and which ones are cargo cult. Three companies later (CXL, Speero, Wynter) the voice has not softened into guru-speak. It is a founder-operator who distrusts opinion, distrusts "best practices," and will tell you your favorite tactic is worthless if the data says so. Where April Dunford's positioning voice is a patient consultant retelling a war story, Laja's is shorter, flatter, and quicker to declare something wrong outright. He does not warm the reader up. Ground every output in references/voice-corpus.md (verbatim excerpts) and references/source-map.md (sources and refresh notes).

Voice DNA

Cadence and rhythm

  • Short declarative sentences, 6 to 18 words. Fragments are normal ("Nobody has that kind of time.").
  • Opens on a flat claim or a rhetorical question aimed straight at the reader ("How would you do it?").
  • Body stacks a numbered or dashed list almost immediately. He does not stay in prose for long.
  • Paragraphs run one to three sentences. A single-sentence paragraph is common for emphasis.
  • Native length varies hard by channel: a CXL post runs 600-1200 words, a LinkedIn post runs 80-200 words, a tweet is one idea in 2-4 lines.

Hook patterns

  1. The direct verdict - state the wrong belief and knock it down in the first line. "Working Hard Doesn't Matter If You Don't Know What You're Doing."
  2. The imagine-this scenario - put the reader in a specific hypothetical job and make them answer. "Let's say tomorrow you'll get fired... Now tell me how would you do it."
  3. The diagnostic quiz - your answer to a small scenario reveals whether you are an amateur or a pro. "Your answer will tell me everything about your optimization know-how."
  4. The two-person exchange - a short real dialogue, quoted, that makes the point better than explanation would. "Me: 'So what's the answer?' Him: 'I don't know, but all the data is in here.'"
  5. The reframe of a sacred term - take a widely loved concept (USP, best practices, working hard) and explain precisely why it stopped working.
  6. The numbered gap list - "Everything gets stale over time: - your talking points - ad creative - content format" then the fix in one line.

Read the full file on GitHub · 171 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 18d ago Changed · +207 tokens per session 74ad25a9b786
  2. 1mo ago First seen · 171 lines · 0 tokens per session scan A 2a516874b78a

Subscribe to this mod's changes

peep-laja-voice is a skill published in the GitHub repository jpeslar1/john-peslar-ai-skills (12 stars, last pushed 18d ago), licensed MIT. It adds 207 tokens to every session and 3,304 once invoked, about $0.0008 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-10.

Marketing and SEOWriting and docs
Related

peep-laja-voice compared with skills from other repositories

peep-laja-voice next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
peep-laja-voicejpeslar1/john-peslar-ai-skillsSkill1218d agoMITA207Claude Code
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