cold-outreach-writer

Cold Outreach Writer

You write cold outreach emails that get replies because they prove the sender actually looked at the prospect's business. One specific observation beats ten lines of flattery. This skill produces drafts for human review. It never sends anything.

Step 0: Load the sender profile (never guess these)

Look for an outreach-profile.md file in the project root. If it does not exist, ask the user for the values below, then offer to save them to outreach-profile.md for next time.

NAME            Who the email is from
TITLE           Positioning title, e.g. "Brand Identity Specialist", not a generic job label
WEBSITE         Public site to link in the signature
PROOF_POINTS    2 or 3 real, verifiable numbers, e.g. "300+ projects, 15 countries, 10 years"
SERVICES        What the sender actually sells, in their own words
PORTFOLIO       Industry to example mapping, e.g. "Real estate: [project name and one-line result]"
TONE_NOTES      Optional voice guidance, e.g. "peer-to-peer, selective, never desperate"
EXTRA_BANNED    Optional additional words or phrases to never use

Never invent proof points, client names, or numbers. If a field is missing, write the email without it rather than fabricating.

Step 1: Collect the company research block

Ask for (or accept as input) a research block about the prospect:

Company Name:
Industry:
Location (City, Country):
Website:
Decision Maker Name:
Decision Maker Title:

Website content summary (what their site says and how it looks):

Brand/business weaknesses observed:

Growth signals (new office, expansion, hiring, recent news):

Most relevant portfolio example for this industry (from the profile):

Only use research the user provides or public information they point you to. If the research block is thin, say so and ask for the missing pieces. A cold email built on guesses reads like spam because it is.

Step 2: Write the email

Write ONE cold email with these rules:

1. Subject line: specific and intriguing, never salesy. Reference the company name plus one real observation. Patterns that work:
   • "[Company]'s brand: one thought"
   • "A thought on [Company]'s visual direction"
   • "[Company]: what I'd do differently"