pm-competitive-landscape

pm-competitive-landscape is a skill for Claude Code from julianoczkowski/product-manager. It costs 112 tokens per session (965 once invoked), scanned A, original, MIT.

A product-management method for comparing direct competitors and alternatives, including doing nothing, using spreadsheets, or building the product internally.

In plain words
What is it for?
Use it to map offerings on customer impact and investment depth, assess strengths and weaknesses, and prepare a strategy or battlecard.
Why use it?
It helps teams compare options consistently and decide where to compete or avoid investment.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the product-manager plugin — 18 skills shipped together

Good fit Use it to map offerings on customer impact and investment depth, assess strengths and weaknesses, and prepare a strategy or battlecard.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/julianoczkowski/product-manager/pm-competitive-landscape
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add julianoczkowski/product-manager --skill pm-competitive-landscape
Clone the repo
git clone --depth 1 https://github.com/julianoczkowski/product-manager

Made for: Claude Code.

Or install product-manager, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-competitive-landscape

README.md
[![agentmods](https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-competitive-landscape/github.svg)](https://agentmods.dev/skills/julianoczkowski/product-manager/pm-competitive-landscape)
Your own site
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-competitive-landscape"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-competitive-landscape/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-competitive-landscape

Your own site · 80×15
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-competitive-landscape"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-competitive-landscape.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 112 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 965 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00112 $0.00965
Opus 5 $0.00056 $0.00483
Sonnet 5 $0.00022 $0.00193
Haiku 4.5 $0.00011 $0.00097

Measured 12d ago against content hash 684184bf6410, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pm-competitive-landscape scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-competitive-landscape/SKILL.md · 91 lines

How it starts

The opening of the file, as written. The whole thing — 91 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Landscape (Framework: Market → Competitive Landscape)

Identify competitive and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning. Frame the comparison universe correctly — customers don't just choose between named competitors; "do nothing", spreadsheets, and in-house builds are alternatives too. Analytical rule of thumb: know when to fight and when to run. See ../pm-copilot/references/framework.md.

The Solution Matrix

Plot your products and competitors' products on a 2×2:

  • X-axis — Impact to Customer: Low → High
  • Y-axis — Depth of Investment: Low → High
Quadrant Investment / Impact Meaning
Utilities Low investment / Low impact Keep the lights on; don't over-invest.
No Brainer Low investment / High impact Do these — best return.
Strategic Vision High investment / High impact Big bets that need a business case.
"Why?" High investment / Low impact Avoid — cost without customer value.

Use the Solution Matrix to: assess incremental technology investment vs. relative market value with development; frame how the product improves operations when interviewing the market; position against the competition; price products; position a product portfolio; and determine sales-channel strategy.

Interview the user (batch questions)

  1. What problem/segment are we competing in, and which personas decide?
  2. Who are the direct competitors — and what are the alternatives (do nothing, in-house, adjacent tools)?
  3. For each: strengths, weaknesses, pricing power, brand equity, and where they beat us?
  4. Where do our offerings and theirs sit on customer impact vs. depth of investment?

Artifact templates

Competitive Landscape analysis

# Competitive Landscape — <market / segment>

**Company:** <company>  ·  **Feature / Product:** <feature / product name>
**Author:** <author>  ·  **Date created:** <date>  ·  **Version:** 1.0
**The comparison universe:** <named competitors + alternatives incl. "do nothing">

| Competitor / Alternative | Strengths | Weaknesses | Our winning strategy (fight or run) |
| :-- | :-- | :-- | :-- |
| <competitor> | <strengths> | <weaknesses> | <how we win, or why we avoid> |

## Where we win
<the problems and segments where our distinctive competencies beat every alternative>

## Where we should not fight
<segments/problems where a competitor has pricing power or brand equity — run>

## Evidence
<win/loss counts, analyst reports, pricing data; flag assumptions>

Read the full file on GitHub · 91 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 91 lines · 112 tokens per session scan A 684184bf6410

Subscribe to this mod's changes

pm-competitive-landscape is a skill published in the GitHub repository julianoczkowski/product-manager (32 stars, last pushed 1mo ago), licensed MIT. It adds 112 tokens to every session and 965 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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