pm-launch-plan

pm-launch-plan is a skill for Claude Code from julianoczkowski/product-manager. It costs 81 tokens per session (1,272 once invoked), scanned A, original, MIT.

A practical go-to-market plan and readiness checklist for launching a product or feature. Go-to-market means preparing the product, marketing, sales, distribution channels, and support for release.

In plain words
What is it for?
Use it to plan launch timing, awareness campaigns, customer follow-up, testimonials, sales materials, channel training, and launch measurement.
Why use it?
It prevents a launch from being treated as only a development task when sales, marketing, and support may not be ready.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the product-manager plugin — 18 skills shipped together

Good fit Use it to plan launch timing, awareness campaigns, customer follow-up, testimonials, sales materials, channel training, and launch measurement.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/julianoczkowski/product-manager/pm-launch-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add julianoczkowski/product-manager --skill pm-launch-plan
Clone the repo
git clone --depth 1 https://github.com/julianoczkowski/product-manager

Made for: Claude Code.

Or install product-manager, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-launch-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-launch-plan/github.svg)](https://agentmods.dev/skills/julianoczkowski/product-manager/pm-launch-plan)
Your own site
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-launch-plan"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-launch-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-launch-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-launch-plan"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-launch-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 81 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,272 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00081 $0.01272
Opus 5 $0.00041 $0.00636
Sonnet 5 $0.00016 $0.00254
Haiku 4.5 $0.00008 $0.00127

Measured 10d ago against content hash e16e3f7e1cbe, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

pm-launch-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-launch-plan/SKILL.md · 107 lines

How it starts

The opening of the file, as written. The whole thing — 107 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Plan (Pragmatic Framework: Programs → Launch, + Enablement)

Launch readiness is more than just product readiness. A launch is cross-functional: the product can be done while the market, the channel, and support are not. Plan, execute, and measure the launch as its own deliverable.

Reuse the positioning statement, personas, and launch trigger from earlier artifacts in the feature dossier if they exist (positioning doc, personas, release charter — see ../pm-copilot/references/artifact-output.md for how to find the dossier). See ../pm-copilot/references/framework.md for the Programs and Enablement boxes.

What a launch pulls together

  • Programs: Awareness (raise profile in strategic segments), Nurturing (move prospects through the funnel), Advocacy (testimonials, case studies, references), Measurement.
  • Enablement / Readiness: Sales Alignment (align selling to how the market buys), Content (per persona, per buying step), Sales Tools (per selling step), Channel Training (how to sell the product, not use it).
  • Market Window: Marketing, Sales, and Operations work backward from the launch date while Development works to it. If the release is content-driven (no committed date — see the release charter), anchor the backward plan to the release's exit criteria instead, and re-forecast the launch date as they near completion.

Interview the user (batch questions)

  1. What's launching, at what scale/tier (major vs minor), and the target date/market window — or, for a content-driven release, the exit criteria that will trigger the launch?
  2. Launch goals & success metrics — awareness, pipeline, adoption, revenue?
  3. Target personas & positioning — who are we reaching, and what's the core message? (link the positioning doc)
  4. Channels & programs — how will we create awareness and nurture demand?
  5. Sales readiness — what content, tools, and training does the channel need?
  6. Cross-functional readiness — product, marketing, sales, support, ops, legal — who owns what, and what's the go/no-go bar?

Read the full file on GitHub · 107 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 107 lines · 81 tokens per session scan A e16e3f7e1cbe

Subscribe to this mod's changes

pm-launch-plan is a skill published in the GitHub repository julianoczkowski/product-manager (31 stars, last pushed 1mo ago), licensed MIT. It adds 81 tokens to every session and 1,272 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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